The World Media Awards

We are proud to support and announce that on February 25^th, 2012, the first ever World Media Awards will be held in San Fransisco, CA. We have spoken with Murray Newlands, co-founder of the event, and we agreed to have Murray guest post on our blog! Not only is it an honor to have Murray be a part of our blog, it is also great that you, our readers, will be able to find our more about this event! Enjoy!

How To Reach Mommy Bloggers

Using a blog as a part of your social media campaign is a great way to supply important news, information and advice to your target market. Blogs, unlike other social networks, give you the ability to have a greater reach within an online community because there are no character restraints. There is no limit on your press releases and articles about new products.

WordPress: Is This The Alternative Your Company Needs?

It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.

You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100.

Social Media Spotlight: GUESS Watches

These days, who has the time to keep track of time? This is precisely why we are proud to introduce a company who is restyling the timepiece industry, one wrist at a time. GUESS Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Their watches are sold in over 100 countries globally to fit the fashion and style of everyone’s need. If you haven’t browsed through their wide selection of watches, you must visit GUESS Watches online today. We had the pleasure of speaking with Tarra Del Chiaro, New Media Specialist for GUESS Watches, about their social media campaign. Here is what she had to say:

What social media platforms do you currently use?

Short Tail Keywords and Long Tail Keywords for Business

The Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.

How To Optimize Your Company Blog

Blogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

6 Ways to Increase Traffic to Your Blog

Blogs are a great marketing practice for businesses of all sizes! They allow companies to create a voice and personality online, while engaging their consumers on a different kind of level. Producing original material that is relevant to your current industry is key when starting up a blog for your business. Remember, blogging should not be used as a one-way street for your company to promote products and services, but as a way to show consumers that you care about your industry and would like to supply with them with valuable information. Once you have understood the concept of blogging from a business standpoint, it’s time to get your views up!

Why You Should Be Blogging

At PMC, we deal with blogs of all shapes, sizes, and topics on a daily basis. Some are very reputable, while some are just getting off the ground. That being said, there is room on the Internet for any breed of writer to put out a blog that deserves to be read. Some may ask, however, “Why should I be blogging?” The answer, as it turns out, is fairly multifaceted. We will lay out the reasons here.

RockMelt – Web Browsing Meets Social Media

There are three web browsers that have, in one way or another, dominated the Internet scene for a long time. These browsers are Internet Explorer, Mozilla Firefox, and – most recently – Google’s flashy Chrome. However, the expansion and prominence of social media has changed nearly everyone’s perception of what the Internet is, and what potential it has to be an integral part of our lives. Out of the woodwork has emerged a new breed of web browser, one that incorporates social media and standard web browsing into one unique experience. If Facebook and Google Chrome were to mate, RockMelt would be the offspring.

The Beauty of Blogging

While creating and building Progressive Media Concepts’ blog sites, our team came across the differences, unique functions, and importance of WordPress, Tumblr, and Blogger. First off, each blog offers a variety of themes that are designed for use on their specific site. As a blogger, you have the option to choose from an array of free templates, or pay a one-time fee for a theme that is not as widely used in Blogland. The themes provided by WordPress and Tumblr are formatted in such a way that there is little room for layout customization. Blogger has a smaller selection of themes, but allows its users to rearrange and add page elements. You are capable of placing gadgets anywhere you want with Blogger, which helps to de-clutter the page and give it a more symmetrical look.