For this week’s Social Media Spotlight, we are pleased to introduce Anthony’s Coal Fired Pizza. New York native Anthony Bruno moved to South Florida more than 25 years ago with his father to start Anthony’s Runway 84, now a Fort Lauderdale icon. Unable to find the great pizza he remembered, Anthony decided to introduce South Floridians to the old-world art of coal-fired cooking and opened the first Anthony’s Coal Fired Pizza in 2002. The concept caught on like wildfire.
Known for its high energy atmosphere and simple menu, Anthony’s Coal Fired Pizza uses 800-degree coal burning ovens to create a “well done” taste. Signature menu items include specialty pizza made with the freshest, top-quality ingredients, coal-oven-roasted chicken wings topped with grilled onions and Italian-style salad. Anthony’s Coal Fired Pizza’s food and service have continually been ranked “very good to excellent” by Zagat Survey, the distinguished dining and entertainment guide.
Anthony’s Coal Fired Pizza has 20 locations throughout Florida, as well as 9 locations throughout the Northeast (DE, PA, NJ, NY), including White Plains. Expansion plans include additional locations in the Northeast and South Tampa, FL. We had the pleasure of speaking with Toby Srebnik, the Director of Social Media for O’Connell & Goldberg, the PR firm that represents Anthony’s Coal Fired Pizza, and here’s what he had to say about their social media marketing strategy.