Social Media Spotlight: Anthony’s Coal Fired Pizza

For this week’s Social Media Spotlight, we are pleased to introduce Anthony’s Coal Fired Pizza. New York native Anthony Bruno moved to South Florida more than 25 years ago with his father to start Anthony’s Runway 84, now a Fort Lauderdale icon. Unable to find the great pizza he remembered, Anthony decided to introduce South Floridians to the old-world art of coal-fired cooking and opened the first Anthony’s Coal Fired Pizza in 2002. The concept caught on like wildfire.

Known for its high energy atmosphere and simple menu, Anthony’s Coal Fired Pizza uses 800-degree coal burning ovens to create a “well done” taste. Signature menu items include specialty pizza made with the freshest, top-quality ingredients, coal-oven-roasted chicken wings topped with grilled onions and Italian-style salad. Anthony’s Coal Fired Pizza’s food and service have continually been ranked “very good to excellent” by Zagat Survey, the distinguished dining and entertainment guide.

Anthony’s Coal Fired Pizza has 20 locations throughout Florida, as well as 9 locations throughout the Northeast (DE, PA, NJ, NY), including White Plains. Expansion plans include additional locations in the Northeast and South Tampa, FL. We had the pleasure of speaking with Toby Srebnik, the Director of Social Media for O’Connell & Goldberg, the PR firm that represents Anthony’s Coal Fired Pizza, and here’s what he had to say about their social media marketing strategy.

Social Media Spotlight: Get-A-Game

This Wednesday, we are happy to inform our readers on how app developers can build awareness for their new product by using social media marketing.  Get-A-Game is a free app that connects people looking for pickup games and sport play. Whether it’s basketball in Brooklyn, soccer in Salem, or wiffle ball in White Plains, the mobile app gives you all the tools you need to live an active lifestyle. We had the pleasure of speaking with Dan Tashman about the new app, and here’s what he had to say…

How to Design Your Social Monitoring Plan

Measuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your social progress. Social media monitoring is using a tool to crawl the web and find online users who are mentioning your brand, your products, or your competitors, and then engaging with them.

If you have all of your analytics set up, wonderful! But it’s time to take your social media game up a notch with a monitoring tool. But before we get to speaking about which tools are best for your business, (yes, there are free ones), let’s try to help set up your social monitoring plan.

Why You Need a LinkedIn Company Page: New Status Updates

If you are a business professional who is not currently using LinkedIn, it’s time to create an account. This social media powerhouse currently has 120 million members worldwide, which includes executives from every 500 Fortune Company.  LinkedIn is a great tool to connect and build relationships with business professionals inside and outside of your industry. Once you begin using LinkedIn as a networking tool, you can expect to see an increase in productivity and success for your company.

The Benefits of Outsourcing Your Social Media Marketing

There is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.

Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives.  So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.

Social Media Spotlight: Sam Bridge Nursery and Greenhouses

For this week’s Social Media Spotlight, we are happy to present Sam Bridge Nursery and Greenhouses. Sam Bridge Nursery is a full service, year-round, garden center that provides customers with a large selection of top quality plants for the home and garden. Not only do they supply plants, they also offer landscape design, installation, and Sam Bridge Premier Garden Care. Sam Bridge Nursery is well known within their industry and has been providing top quality products for over 80 years. We had the pleasure to speak with the manager of sales and marketing for Sam Bridge Nursery, Maggie Bridge, about their social media campaign, and here is what she had to say:

What the New Facebook Features Mean for Your Business Page

The newest changes made to Facebook have been getting a lot of mixed reviews from users everywhere. Facebook aims to engage its users with new features such as the ticker and the selected top stories depending on their “interests.” While the ticker shows users every move made by any of their friends throughout their network, the updated newsfeed pulls stories, posts, and photos that Facebook believes would be most valuable to you. On the Facebook blog, they compare the newsfeed to reading the first page of a newspaper; what matters most will be shown first. How does this have an impact on the businesses that have created a buzz on Facebook?

Social Media Spotlight: TMCnet.com

PMC’s Social Media Spotlight is proud to introduce TMCnet.com! Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and InfoTECH Spotlight magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. Additionally, TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List. PMC was fortunate enough to have TMC’s marketing team give us some insight to their social media marketing strategy. Here’s what they had to say…

How to Make Your Social Media Sites Stand Out From the Competition

Do you sit down and look at your company’s Facebook page everyday thinking, what can I do differently? Do you find that you are posting the same kind of material daily or that when you try to engage your audience with a thought-provoking question, there’s no response? It’s time to step your social media game up. Let’s see how we create a buzz around your Facebook, Twitter and blog sites…

Social Media Spotlight: Behind the Burner

For this week’s Social Media Spotlight, we are pleased to introduce Behind the Burner. Behind the Burner is a food based e-brand that focuses on bringing the tips, tricks and techniques of culinary masters, entrepreneurs and more to the masses with videos, recipes, blog posts and product reviews. The vision for this business was to educate and share experiences on numerous culinary topics, and that’s just what they did! We were lucky enough to speak with Kaitlin, the Social Media Manager, and gain insight to their marketing strategy. Let’s see how social media has helped Behind the Burner to reach their audience.