How many of you have ever been browsing through Facebook, Twitter, or blog sites and have come across a product giveaway or contest of some sort? I know I have. Giveaways are a great way to build a buzz around your brand and your products, but some marketers still have no idea how to create them appropriately.
In order to create a successful giveaway, the rules of entry must be kept SIMPLE. Once the instructions become too complicated for your fans, they will not participate. If you’re giving a product away on Facebook or Twitter, make sure the guidelines suggest that your followers leave a comment or tweet in response to your giveaway. This engages the consumer and also gives them an incentive to spread the word on your contest to their friends that may be interested in what you are offering.