Social bookmarking is the process of finding websites that interest you, sharing them with people who may also enjoy them, and tagging them for easy access at a later date. It can take place in many forms, such as sending the URLs through an email, or using sites dedicated to social bookmarking. You may be aware of StumbleUpon, Digg, Reddit, and De.lic.ious, but what can these sites provide for you from a business standpoint?
Subscribing to bookmarking sites allows users to add any webpage that they find appealing. So sign up for these sites, add your company page to them, and watch the traffic soar, right? Wrong. Although you will see some increase in traffic, it will be minimal, and more strategy is required in maximizing social bookmarking sites to their fullest potential.