WordPress: Is This The Alternative Your Company Needs?

It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.

You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100.

Short Tail Keywords and Long Tail Keywords for Business

The Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.

How To Optimize Your Company Blog

Blogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

Networking: The Social Media Spider-Web

Social media marketing expands far beyond target based advertisements. Of course, the goal of any social media campaign is to market your product or service to a certain demographic, increase sales and not become a nuisance to the general public. But before you can actively and effectively begin to market your company to the consumer, you need to build a network, a proverbial web, to attract and catch your next paying customer.

Imagine your company’s social media campaign as a spider. You start from Point A, which is your present social media sites: Facebook, Twitter, LinkedIn, your blog, etc., and begin to spread outwards to Point B. Creating this first connection takes time and effort, but will soon pay off. Networking is crucial in not only the increased following of your social network, but also the expansion of your brand’s name throughout the web. The more sites people see either linking to or from your social networks, the more credible you become.

Social Media Spotlight: PayMeOn

In this week’s Social Media Spotlight, we have the pleasure to introduce PayMeOn, an online and mobile platform that allows users to share deals and earn real cash. The online “deal” industry is fast-growing, and widely loved and enjoyed by its users. With PayMeOn, meaning “pay me on this or pay me on that,” you are rewarded for referring a friend. Payout amounts can range from $5 up to $100 per referral, as well as offer users huge discounts on a variety of products and services. We had the opportunity to speak with Blake Ruderman, Co-Founder and VP of PayMeOn about their social media, and here is what he had to say…

What social media platforms do you currently use?

When Social Media Leads to Social Experiments: FarmVille In Reality

Chances are good that at some point you have dabbled with the Internet game sensation, FarmVille. I mean come on, who wouldn’t want a chance to run their own farm, upgrade and own property, even if it’s virtual. FarmVille, one of the most played Facebook games to date, has caught the attention of some, let’s call them, extremely open minded farmers. Although this experiment is daring and the success of the project could fail, it is still a very innovative approach to any task.

My Farm Experiment is located on the Wimpole Estate, an actual farm located in the UK. Owned by the National Trust, a British charity, they are opening the doors to somewhere around 10,000 people to help the farm manager Richard Morris run the farm. Now, this may seem better than the game FarmVille, and it very well might be, but it comes at a cost. £30, which is about $49 is all it takes to become a virtual farmer.

True Life: HTML and Website Design

So Friday has finally arrived, and this week has been a hectic one, with much more work to be done. The focus recently, other than managing our client’s accounts with the highest regard for success in mind, is the construction of our soon to be completed website. Now for anyone who has undertaken the project of creating a website, kudos my friend, we respect you. Most companies will hire web-savvy developers to create a site that fits the needs of a company or even individual, but who has that kind of money in today’s economy? Being in the social media industry, it would be bad for business to not do it ourselves. So what better way to prove our dominance in this industry, then to take a concept and get the job done ourselves?

HTML, CSS, JAVA, XML, FLASH… just to name a few of the ongoing list of coding languages needed to create a sufficient and well-suited website are the equivalent of reading a Chinese newspaper. Now I will not sit here and preach that I am above average on my ability to understand and write coding for a site, but I will say, aside from the stress and thought of smashing laptops on an hourly basis, I am having a ton of fun.