Customer Service: Make a Video

Since the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting.  In either case, there is an easy solution for both the company and the customer: video content.

There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.

Social Media Spotlight: Devan Infiniti

In this week’s edition of our Social Media Spotlight, we would like to present a company located in Fairfield, CT, Devan Infiniti. Automobile dealerships may find social media networks as a valuable tool in gaining customer feedback, as well as informing potential clients of upcoming specials. Devan Infiniti has grown a well-known and credible reputation in Fairfield County while continuing to provide an experience that will last a lifetime to car buyers. We had the pleasure to speak with Rachael Workman, Internet Sales Manager for Devan Infiniti, about their social media efforts.

What social media platforms do you currently use?

R: We use Facebook, Twitter and PR.com for press releases to re-direct traffic from searches to social media. YouTube is a still a consideration at this point.

The Don’ts of Social Media Marketing

There are so many blog posts out there explaining what you should do when using social media to market and expand your business, and yes, we are also guilty of that. But have you ever stopped to think about the things that you SHOULD NOT be doing when using social networks to build brand awareness? Let’s go over the top 5 what-not-to-do strategies.

Foursquare Day: The Follow Up

Last week, we were excited to inform our readers about the 2^nd annual Foursquare Day. There was a lot of hype leading up to this social media holiday, with venues and events promoting special offers for their customers, but how did it all turn out? By the amount of checkins, we can assume it was a huge success…

Dennis Crowley, the co-founder of Foursquare, sent out a tweet that informed his followers of the record-breaking amount of checkins on Saturday. 3,073,635 checkins were made worldwide, which was the first time the social media site broke three million in one day. In addition to this whopping 3 mill, Google searches brought in more than half a million hits for the site. Thanks to the social media community, Foursqaure Day received much attention from its users.

Brand Research… What Are Your Customers Saying About Your Company?

If you have been reading Progressive Media Concept’s previous blog posts, you know how often we stress the importance of engaging your consumers. Sometimes consumers get involved with your product or service and have positive things to write about, which is a great feeling for any businessperson. Social media sites allow your customers to post freely about what they think of your product offerings, customer service, and value. Therefore, it is important for marketing departments to conduct brand research to see what people are saying.

All forms of feedback can be found through your own company’s Facebook and Twitter pages. To conduct further brand research, it is a good idea to Google your company, products, or services. There you will find endless amounts of reviews, mentions, and even blog posts containing detailed consumer opinions.