The Power of Social Media

28 Jan

Progressive Media Concepts - Social Media Marketing and Management
Many of you out there may not be aware of this, but there are some serious protests taking place in Egypt as of earlier this week. Now the main cause for these protests is an attempt to overthrow the current presidential reign of Hosni Mubarak, who has been in power since 1981. Claims of poverty and government corruption have led the Egyptian people to fight back. As of Wednesday, it was confirmed that Twitter has been blocked from being used on the Egyptian internet; a huge shock to anyone who is an avid internet user. More recently Facebook has been blocked from being used, as sources indicate Facebook was indeed the social media platform used to organize these protests.

Friday, January 28, 2011. It has been reported and confirmed that Egypt has shut down all Internet access and SMS texting has been blocked. Now we all know that Facebook is a great way to conjure up groups of people who have similar interests, and protests have happened in the past based on a coordinated Facebook group, but this time it is getting vicious. Egypt has seemingly disappeared from radar. Internet sites across the board are down. If you can get your cell phone to make or receive calls, you are some of the few lucky individuals. From an outside perspective it almost looks as if the social media organized protests have driven the protesting cities, like Cairo, into a state of Marshall Law. A curfew has been set, protestors are being arrested, work has been halted, and the Egyptian military has been called in to keep the peace.

The circle of influence social media has upon the public is quite astounding. We think of social media as a way to network and connect with people from all facets of life; co-workers, classmates, family and even long lost friends. Is it safe to say a majority of the blog reading community, as well as avid social media users, never thought attempting to overthrow a governmental rule would be instigated and prepped via Facebook and Twitter?

Understand this – traditional means of conversing and relaying messages are well, ancient history. Social media platforms of today’s up and coming generation of Internet technologies allow people to connect and respond faster than ever before. Let’s be serious, the only faster way to converse would be face-to-face, and more times than not, the message isn’t fully delivered. Social media is an effective way to share media from all walks of life, on all different electronic devices, to the largest community in the world. The World Wide Web.

Underestimate the power of social media, and you might be the next Hosni Mubarak.


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