Social Media Enables Social Isolation

4 Mar

Progressive Media Concepts - Social Media Marketing and Management
Before you read this, ask yourself this, “Do you find yourself using social media an hour or more per day to interact with peers?”

You may suffer from social isolation.

Today’s society has been bombarded with social media platforms and apps to further isolate the individuality of a person. The days of grabbing coffee and having simple conversations are ancient history. Why waste time traveling to have a conversation that we can easily have sitting in the comfort of our homes, wearing PJs and snacking on junk food?

Do you also find it easier to text message and talk via social media then dialing the phone? You’re not alone. This phenomenon is a common occurrence. Interactions people used to have on a daily basis in human form have become lackluster. People of our generation have slowly isolated themselves, hidden behind an online identity. Platforms like Facebook and Myspace have enabled people of all ages to interact without putting in much effort. Because of this lack of direct communication, a person’s tone and facial expressions have evolved into abbreviated phrase such as “LOL, SMH, JK, FML,” and many more to describe a person’s reaction or intention of a given comment or response.
Progressive Media Concepts - Social Media Marketing and Management
Social media has created a lazy generation, as well as paved the way for the youth to grow up hiding behind a false identity. It is very easy to be an Internet “tough guy”, or the suave charismatic “chick magnet” using an identity created by the user. When it comes to face-to-face interactions though, the tides change, and a person’s true colors show. That is reason enough for people to hide behind their computers, be who they want to be and not who they are.

The dawn of a new era has arrived – location-based social media. FourSquare is a very common platform for connecting with friends via location. Stalking your friends just became easier. It is a very fun app as you can view how many other FS users are in a given location as you, but does not allow you to connect with them.
Progressive Media Concepts - Social Media Marketing and Management
Yobango, the future of location-based social media, integrates the concept of FourSquare, and instills a chat room functionality to avid mobile users. To further the social isolation of today’s generations, these location-based chats are connected by GPS location. This will allow users to further their use of a social media mask, and further push once common forms of communication away.

The point of social media is to become more social, network and thus expand your social community. But at what expense is this social expansion? Will people cease to have a personal identity or formal communication skills other then what is used online?

The use of social media creates a personality complex within its users. The more friends, followers or blog responses has become a way to gauge personal identity and self-worth. The advances in technology have enabled the regression of the human personality and will obstruct proper communication skills that are vital in the “real world.” Or, has this become the new standard for what to expect for future generations?

2 Responses to “Social Media Enables Social Isolation”

  1. Stephanie March 11, 2011 at 4:14 pm #

    Great post, thank you for sharing. I also have the same concerns about social media and how it increases isolation. If you have time, read this post and let me know what you think.

    • Nicole Introcaso March 13, 2011 at 11:57 pm #

      Thank you for commenting, Stephanie. I just read through your article, and I found it to be extremely powerful. It was very bold that you were able to speak about your own experience with isolation. Additionally, it was interesting to read about the idea of community vs. isolation. Feel free to share more with PMC!


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