Foursquare Day: A Social Media Holiday

11 Apr

Progressive Media Concepts - Social Media Marketing and Management By now, we have all seen the power social media has in regards to businesses, advertising, building personal connections, and even how it affects governments worldwide.

But on April 16th, social media has something else in store for us… a global social media holiday. Foursquare Day was started by Nate Bonilla-Warford, who figured it would be a cool concept for everyone to check into Foursquare on the 4th 16th of the year… better known as four squared. His idea spread quickly over Facebook and Twitter, and on April 16th of last year, the first Foursquare Day was celebrated. As we prepare to celebrate this new-era holiday on Saturday, it is important to understand what this day is all about.

Foursquare day, according to their website, is a chance to get out and connect with others in your neighborhood and around the world. This grass-roots movement encourages Foursquare users to get out and visit their favorite places, while also checking out new ones. Consumers are given incentives by local businesses that are participating, and can find special events and discounts at select venues.

What does this mean for businesses? It means getting their name out there through social media. Not only will customers be checking in on Foursquare, but word will spread through other sites such as Facebook and Twitter. Some venues even have blog sites and articles leading up to their Foursquare Day. If you check out Foursquare Day on Facebook, you will see numerous companies and groups posting about special events that they are trying to gain more exposure for. The 3-day music festival, Coachella, has also jumped on the Foursquare Day bandwagon. In hopes of achieving “killer Foursquare swag,” the festival is encouraging everyone who attends to check in to the concert.

Foursquare Day is just an example of the impact social media has on communities worldwide. It is just a matter of time before we see more global social media holidays. Tweetups already are occurring around the world, where people schedule an event and then all get to meet in person, but I’m wondering when National Twitter Day will be put into effect. Or what if there was a Facebook Day when all companies gave special offers to their fan bases through the social site? All in all, social media has the power to take over the world, one global holiday at a time.


One Response to “Foursquare Day: A Social Media Holiday”


  1. TheSocialMediaGuide Businesses: Use Foursquare to Reward your Customers | Digi Marketing Pet - May 5, 2011

    […] Foursquare Day: A Social Media Holiday ( […]

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