Foursquare Day: The Follow Up

18 Apr

Progressive Media Concepts - Social Media Marketing and Management Last week, we were excited to inform our readers about the 2nd annual Foursquare Day. There was a lot of hype leading up to this social media holiday, with venues and events promoting special offers for their customers, but how did it all turn out? By the amount of checkins, we can assume it was a huge success…

Dennis Crowley, the co-founder of Foursquare, sent out a tweet that informed his followers of the record-breaking amount of checkins on Saturday. 3,073,635 checkins were made worldwide, which was the first time the social media site broke three million in one day. In addition to this whopping 3 mill, Google searches brought in more than half a million hits for the site. Thanks to the social media community, Foursqaure Day received much attention from its users.


Foursquare advocates even created videos in order to share their whereabouts on Saturday. After 4sqINDY posted the video above, responses from around the world were created. Even six-year olds were active in the reply videos. You can watch them all here.

So now we see how involved fans got on April 16th, but what about businesses and charities? Because of promotional deals and social media advertising, companies built a buzz around their brand. By giving incentives for customers to checkin, businesses saw more consumer involvement. According to the Foursquare Day blog, charities held events that raised money and food donations for victims of the Japan tsunami, the Red Cross, and the Humane Society, to name a few. Globally, cities proclaimed themselves to be a part of the social media holiday. From Atlanta, GA to Ramat-Hasharon, Israel, communities helped to engage their social media users last Saturday.

Participants are still sharing videos, photos, news coverage and even updating the Foursquare Day 2011 Wikipedia page with information of their experience on the 16th. With all of this reporting from businesses, cities, and fans, we can only imagine how much more involvement will take place in Foursquare Day 2012. What are some of your expectations for this social media holiday? Where do you think you’ll be next year on April 16th?

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