A Social Media Easter Egg Hunt

22 Apr

Progressive Media Concepts - Social Media Marketing and Management We can all agree that the best part of Easter is going on the Easter egg hunts for hidden treasures or candy. Usually your competitors are your siblings, and or cousins, who are just as eager to get cavities as you are. But what happens when the competition goes from just a few people to thousands of people? The fashion label DKNY has embarked on just that – a scavenger hunt for eggs that enlists thousands of people as participants. Based out of their London and New York City locations, DKNY is using Twitter to send clues to their fan base on the whereabouts of chocolate goodies and other treats.

Clue number 8: “I’m a kitten but I don’t purr.”

Clue number 8 led a participant into the London store where a chocolate bunny rabbit was resting on a pair of black kitten heels.

To some, this may seem arbitrary; you are giving away candy not merchandise. Take a minute to think about this from a business standpoint. Is it possible that those kitty heels are this year’s newest arrival? The participant who found the egg posted a picture on Twitter of the shoes with the egg. DKNY just had someone else market their product to their own following, in addition to increasing traffic to their stores. The point of the scavenger hunt may have been to increase foot traffic in DKNY stores by means of a fun and engaging contest for consumers.

This is just one form of how companies are using social media to actively engage their fan base with fun activities. The possibilities are endless when thinking of Easter egg hunt ideas. From hiding images on your social sites for followers to find, to physically hiding eggs and giving clues throughout your social network, company exposure will increase and the added bonus of building brand awareness never hurt anyone.

If you feel that a social media scavenger hunt such as the one DKNY has launched is difficult, then check out a previous post: How to do Giveaways on Social Media Networks. Although a scavenger hunt employs different tactics, the basis on setting up such an activity are the same. Imagine it as playing hide-and-go-seek with someone yelling out clues as to your whereabouts.

For smaller companies who may not have the budget, or feel their follower base isn’t large enough to see any solid ROI for such a scavenger hunt, think outside of the box. The point is not to increase sales or revenue, but to engage your consumers and give back to them. Brand loyalty is the key to success for any business. Whether you give away iPads or a 15% discount coupon on a purchase, rewards are great ways to keep your customers happy and loyal.

Easter is a time to celebrate, eat candy and schedule dentist appointments. By using social media to involve as many people as possible to join in on the celebration, you not only increase business within the dental industry, you create a fun and exciting personality for your company.

2 Responses to “A Social Media Easter Egg Hunt”


  1. Just for fun | Naomi's Notes - May 1, 2011

    […] A Social Media Easter Egg Hunt (progressivemediaconcepts.com) […]

  2. Just for fun — Naomi's Notes - June 13, 2011

    […] A Social Media Easter Egg Hunt (progressivemediaconcepts.com) […]

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