Why You Need to Monitor Your Social Media Sites

13 Jun

Progressive Media Concepts - Social Media Marketing and ManagementSo you are aware of social media marketing and what it can do for your business. You have Facebook, Twitter and even a blog for your company set up. You usually post a couple of times a week, but sometimes you get so busy that you completely forget about your social sites for a month or two. But this isn’t a big deal because you are the administrator of the site, right? WRONG. Leaving your company’s social sites unattended to can have a huge negative impact on your brand image, and that’s why monitoring all of your accounts is so important!

Social media sites are great for obtaining consumer feedback, building relationships and sharing information with your consumers. Of course, there is always a risk associated with customers who had a bad experience with your product and service, and aren’t afraid to speak their minds about it. There is a proper way to deal with negative feedback though, reassure your consumers publicly and use their advice for future business or marketing decisions. These types of messages won’t hurt your image as much as spam messages that go unnoticed.

If you go to your business fan page on Facebook, you will notice that there are two tabs above the wall. One states your business’s name, and when selected, you will only see posts made by your company. When that tab is not selected though, posts by you AND your fans will be shown. That means that there is the potential for spam messages to be seen on your company’s Facebook page.

Most spam messages are harmless; they usually just consist of links to websites that are irrelevant to your business. But sometimes, spam messages can be very harmful to your company’s image. Let’s look at what happened with the ADIDAS Facebook fanpage.

Because ADIDAS was not on top of their social media monitoring, they allowed spam messages containing porn to filter through to their fans. Imagine being a consumer, going to view your favorite sports apparel company, and then seeing inappropriate postings of girls all over the wall. How does that reflect upon your brand image? Not well. Luckily, there are ways that you can stop these kinds of messages from reaching your audience.

When you are on your company’s Facebook page, there is an option to see your hidden posts. This is where the harmful spam resides. Under the wall tab in the left column, click on hidden posts, and then delete them. You should check this at least once a day to ensure there is nothing harmful for your fans to see on your Facebook wall.

In addition to spam messages on your Facebook fanpage, make sure the comments on your blog or tweets about your brand are all kosher. You can easily weed out all of your spam comments on your blogs, but sometimes spam can be very complimentary. This is a way for spammers to get their links on your blog if you approve them because of their positive feedback. If you approve of these “positive” comments, you are giving your readers access to a spam website, which will reflect poorly on your brand. Additionally, if someone mentions you on Twitter in a detrimental manner, or is constantly spamming you, block that user. Do not allow them to use your Twitter account in their tweets again!

If you or your social media marketing team has trouble keeping up with monitoring your brand image on the web, don’t worry! PMC offers many social media marketing services, and one is to keep your brand image clean. For more information, please feel free to contact us!

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2 Responses to “Why You Need to Monitor Your Social Media Sites”

  1. Babu M Varghese June 14, 2011 at 11:41 am #

    Awesome article It gives a clear picture what happens when we ignore the blog for sometime. Thanks

    • Nicole Introcaso June 14, 2011 at 11:49 am #

      Agreed! It’s critical to check up on your blog and other social media sites frequently. Thank you for commenting!

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