Social Media Spotlight: America’s LinkedIn Lady

6 Jul

Progressive Media Concepts, social media marketing, social media managementToday’s Social Media Spotlight proudly presents Carol McManus, America’s LinkedIn Lady. Carol is a marketing and social media consultant for businesses, who offers executive coaching and social media consulting. After leaving an executive corporate position, Carol decided she wanted to start her own business. She started using social media as a way to get known, and after much experimentation with multiple sites, invested her time in LinkedIn. By building relationships and adding value to the conversations in LinkedIn groups, Carol was able to gain significant recognition, and began to hold speaking engagements about her LinkedIn success. Initially, her speaking events were casual, but after noticing that there was a huge ignorance and fear factor associated with using social media platforms, Carol began offering consulting services.

Carol coined the name America’s LinkedIn Lady because her speaking events became weighted towards LinkedIn, so people would refer to her by that name. She decided to brand herself around the LinkedIn platform in order to correlate with her B2B marketing strategy and professional target audience. Although she works with all social media platforms, LinkedIn has greatly helped to differentiate herself from the other social media “experts.” She has even launched her very own product, the LinkedIn System for Success! Here’s an inside look at what Carol has to say about social media for businesses…

What social media platforms do you currently use?

C: I currently use LinkedIn, Facebook, and Twitter, and I’ve just begun moving into YouTube to bring in the video component.

What value, if any, has social media provided for your business?

C: Social media has provided enormous value because it has generated connections and relationships with other professionals that I otherwise would not have. It also helped me to cut my expenses because I didn’t have the marketing budget to go out and buy traditional media to promote my business.

Which social media platform works best for your business?

C: LinkedIn works best for my business because that is how I generate my B2B leads. It is important to understand LinkedIn should not be used as a direct selling platform, but rather the beginning of conversation that needs to be evolved into another form of communication (emails, phone calls, etc.). It gave me the opportunity to get myself in front of people who could become potential clients or customers. Additionally, LinkedIn helped me build my business through the referrals that I received from the relationships I had formed with business professionals.

How has social media impacted your business in terms of marketing and sales?

C: Social media had a seismic change to my business plan. It shifted the focus on the services that I provided, such as casual speaking engagements, to major speaking engagements, and consulting services with businesses and entrepreneurs.

Do you have any advice for companies who are on the fence about social media?

C: Number one: you need to get on the train. It is no longer something you can avoid; this is where your customers are hanging out and having conversations about your brand with or without you.

Number two: use social media smartly and strategically. Don’t just create an account and start blasting out random information. Your company needs to have a plan and purpose of how they want social media to serve the business and the consumers. If you just put a bunch of noise in cyber space, you won’t accomplish anything for your business.

Is there any social media strategy that you would like to improve or do differently? 

C: The one thing that I always work on is keeping up with all of the trends on the Internet. It’s important to understand that you can’t master every platform on the web, as they are constantly changing or updating. I try to be aware of what’s going on in cyber space, but I realize that not everything serves a clear purpose. I try to be smart about the channels I pursue, and will only invest time in a new platform if I know it will be beneficial to my business. The three most important resources are time, money, and human capital, and they are all limited. In order to be successful, you must decide where to allocate those resources, use trial and error, and have willingness to move.

It was a true pleasure speaking to Carol about her outlook on social media marketing. The LinkedIn Lady is a great example of how you can use social media outlets in order to build a brand around a product or service. Carol noticed how social media platforms were the key in building a network, creating relationships, and joining in on the conversation, and it got her extremely far. For more information on The LinkedIn Lady, visit her website today!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: