Social Media Spotlight: Temptations Cafe

27 Jul

Progressive Media Concepts, social media marketing, social media managementFor this week’s Social Media Spotlight, we are proud to introduce Temptations Cafe! Temptations Cafe is a family run business with 3 locations in Boston and Brookline, MA. They specialize in gourmet sandwiches, salads, and soups, as well as locally roasted artisan coffees and tea. Their mission is to always provide their guests with the freshest food and excellent service in a timely manner.  As a Northeastern student, I was always in and out of their cafe, whether it was for breakfast, lunch or dinner. Temptations Cafe has a great atmosphere and awesome food! Let’s see what Lou Lutfi has to say about using social media to promote their locations…

What social media platforms do you currently use?

L: We use Facebook, Twitter, Foursquare, and Yelp.

What value, if any, has social media provided for your business?

L: I’m not exactly sure what value social media has provided for my business, but I know that it has helped a little because of the visibility it provides for us on the web. I have not seen a significant hike in sales since we began to use it.

Which social media platform works best for your business?

L: I would say Facebook at the moment, although Twitter has a lot of potential if used properly and consistently.

How has social media impacted your business in terms of marketing and sales?

L: It has shown me that there are many creative ways to market my business without having to spend a lot of money.

Do you have any advice for companies who are on the fence about social media?

L: It’s a no-brainer! Everyone needs to get involved in some sort of social media in today’s day and age. You’ll be left behind otherwise.  Most importantly, if you dedicate a bit of time to learning how it works, you can market your business for little to no cost.

Is there any social media strategy that you would like to improve or do differently?

L: Yes, like I said earlier, I would like to use Twitter more efficiently. I think that it has a lot of potential in marketing your business.

Temptations Cafe has a good grasp on how to use social media for a business. Foursquare is the best social media platform for any restaurant to use, as it gives incentive for customers to keep coming back. Facebook is a great platform for them to post pictures of their food and information about new menu items, special deals, etc. Check out their menu and stop by next time you’re in the neighborhood!


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