How to Use StumbleUpon for Business

8 Aug

progressive media concepts, social media marketing, social media managementStumbleUpon is a great site for finding random, interesting websites, connecting with people who have the same interests as you, and bookmarking. But this site also holds many benefits for businesses that have a social media presence. Do you have a company blog or a website that you want to see an increase in traffic to? Is your content interesting enough for people to bookmark as a favorite? Then Stumble it!

Adding your site to StumbleUpon allows stumblers to randomly come across your business, if it falls into their interests. Picking interests is key when uploading your site onto StumbleUpon. Make sure that you select interests pertaining to your industry. For example, you are a social media marketing company. Select inetersts such as business, technology, SEO and Internet. People who are stumbling with the same interests are more likely to come across your website, giving you a connection to your target audience.

Once you have selected your interests, start stumbling! You don’t want to make yourself seem as if you are just using the site in hopes to gain traffic (even if you are), so it is important to bookmark other sites. But don’t just bookmark sites that coincide with your personal interests, make sure you bookmark sites that your consumers would enjoy reading. Adding insightful articles about your industry or that speak to your target market is always a good idea. Once consumers see that you are not only using StumbleUpon for your needs and are keeping their interests in mind, they are more likely to come back to your page and trust you as a brand.

Now that you have your interest and your favorites all set up, it’s time to get some friends. By connecting with your other social networks, such as Facebook and Twitter, you will be able to see which of your followers are already stumbling. Don’t be shy; add them to your friend list. Once they see you are on StumbleUpon, they will start noticing your interests and most importantly, your company’s sites.

Do some research on your friends from other social networks. If they’re following you on Facebook and Twitter, you can assume they are your consumer. Take this as an opportunity for some consumer research by looking at what they are interested in coming across on StumbleUpon. Then use this information of what is catching your consumer’s eye for your marketing strategy. For instance, you are a water company and usually tweet about the benefits of water. But maybe you find your consumers are also interested in how to recycle or keeping hydrated in the summer. Use this kind of information to create new content for your social media fans.

StumbleUpon is a great way to build deeper connections with consumers and learn more about them if used correctly for business purposes. If you follow this advice, not only will you see an increase in traffic, but you will also broaden your social media marketing strategy. We now invite you to join us on our StumbleUpon page and share some things you are interested in.

If you are interested in learning more about StumbleUpon and what it can do for your business, contact PMC today!

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