Social Media Spotlight: Imagine That Entertainment

17 Aug

Progressive Media Concepts, social media marketing, social media managementFor today’s Social Media Spotlight, we are happy to introduce a company by the name of Imagine That Entertainment. Imagine That is a hip hop group of 2 rappers/producers and owners of a recording studio based in Westchester, NY. They currently have two albums available on iTunes in addition to 33 tracks you can download separately. You can usually find them performing in different venues around New York City. We were able to speak to Michael Valiantis, an owner of Imagine That Entertainment, to see how they use social media marketing to promote the music. Here’s what he had to say…

What social media platforms do you currently use?

M: My group, Imagine That, only uses Facebook and Twitter for social media work. Having an account on every social media site under the sun seems overwhelming and unnecessary for my business.

What value, if any, has social media provided for your business?

M: Sites like these are incredibly important in creating awareness and just communicating with friends and fans in general. Word of mouth about upcoming shows is one of the most important things. At the same time, it’s important to have a website of your own. You should always break new songs or whatever it is your selling on your own site and then use social media for the footwork. We sell our own albums at whatever price the fans want to pay. Imagine iTunes or these greedy record labels allowing that.

Which social media platform works best for your business?

M: Twitter. Even if someone has a small amount of followers, with the right #hashtag something can blow up extremely quickly and be seen by everyone. The key is to not be a continuous ad for your product. General conversations and jokes with fans can prove to work more than a direct post that is an ad. Just remember to have your product information somewhere it can be seen.

How has social media impacted your business in terms of marketing and sales?

MNow when I walk into certain open mics and shows, people know me without ever having seen me in person. That’s great marketing. Without social media, our marketing would consist of stickers on subways and free CDs at open mics. How many people can that reach at once? Not many. Now I have days where hundreds of people have listened to some sort of music that I was involved in. Whether I produced, mixed, rapped on, etc, and whether it’s on YouTube, Facebook or Twitter, someone can hear our music 24/7. But at the same time, social media should never be 100% of your advertising. As a musician, open mics and concerts are just as important, and then you hit the web to continue that promotion. You always need both.

Do you have any advice for companies who are on the fence about social media?

M: You can reach hundreds of millions of people at once. Don’t be stupid.

Is there any social media strategy that you would like to improve or do differently?

M: Like I said before, never completely rely on social media. Just because people are on it, doesn’t mean they’re always on it. For someone like me in the music business, I know that the people I’m trying to reach are a lot like myself. They go out on the weekends (and probably Tuesday and Thursday). They want to have fun and they want music to be apart of that. Nothing beats a live show.
Mike gives us the perfect example of how social media should be used within the music industry. It is important to remember that artists and entertainment companies cannot rely solely on social media for their marketing strategy, as a lot of performances are needed to spread brand awareness as well. But social media is 100% needed in order to promote new songs, albums, and upcoming shows, as it will spread the word a lot further than traditional advertising. For more information on Imagine That, check out their website here. If you are interested in seeing an upcoming show, Imagine That will be performing at Canal Room in NYC on August 26th!


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