How to Make Your Social Media Sites Stand Out From the Competition

19 Sep

progressive media concepts, social media marketing, social media managementDo you sit down and look at your company’s Facebook page everyday thinking, what can I do differently? Do you find that you are posting the same kind of material daily or that when you try to engage your audience with a thought-provoking question, there’s no response? It’s time to step your social media game up. Let’s see how we create a buzz around your Facebook, Twitter and blog sites…

Content is king when it comes to consumer engagement and the number of return visitors that you will get to your social sites. So your questions aren’t getting the attention you want? Try posting videos or content that users have created. Design contests that will get your consumers involved, such as having them create a video or send in their pictures. The more of a reward they will receive from participating, such as being acknowledged or winning a prize, the more interaction you will see from them. For more information about your content strategy, check out last week’s blog.

If you log on to any big brand’s Facebook page, you will notice that they receive dozens of Likes and comments on almost every post they put up. On Twitter, they can create a tweet that will get hundreds of retweets, creating a buzz around their brand. This is difficult to achieve for smaller businesses though, as the number of fans they have may not be as massive. In order to create this sort of involvement, you must make sure you increase your fanbase, but in a targeted manner. Find and promote to people who are actually interested in the product or service that your business is selling. These are the fans that will add great value to all of your social media marketing initiatives.

How do you find these fans? First, look into your target market, and see where they are spending time on the web. Maybe you need to create a company page on a review site, like Yelp, or you might need to create a blog that your consumers can get involved with. There are so many platforms that can be used to reach your target consumer besides the typical Facebook page. Additionally, Twitter has a real time search function that allows you to find users who are tweeting about your industry, product or service right at that moment. Do not be scared to use it and start following people. The number of a company’s fans is usually a reflection of how well known they are, so try to grab more fans than your competitors!

The design and layout of your social media sites also plays an important role when standing out from competition. Try to make your blog, Facebook, and Twitter pages stand out. You can create a landing page on Facebook that will entice your consumers into learning more. You can custom create a background for your Twitter page to make it visually appealing for your followers. Your blog can be loaded with videos and images that keep bringing readers back. Whatever you do, just keep your pages simple, clean, and full of engaging content.

If you have your own competitive social media strategies, feel free to post them below!

4 Responses to “How to Make Your Social Media Sites Stand Out From the Competition”

  1. Micheal Fox September 22, 2011 at 11:04 am #

    If you want stand out from your competitors, the technique is just to provide quality content to your viewers. I agree with you that content is the king. This is important if you want customers to reach you. Don’t sacrifice the quality of your content.

    • Nicole Introcaso September 26, 2011 at 9:57 am #

      Exactly, Michael. Quality content is one of the most important aspects of your social media marketing campaign. Thank you for posting!


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