The Benefits of Outsourcing Your Social Media Marketing

3 Oct

social media marketing, social media management, progressive media conceptsThere is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.

Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives.  So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.

It’s important to recognize how important it is for your brand to create a social media presence. Do your competitor research. If you see that your local competitors have hundreds of Likes, followers or subscribers, it’s time for you to jump on board. Additionally, how interactive is your brand with your customers? Do you have any sort of relationship with them? If not, you might want to look into social media for relationship marketing.

If you are stuck with being unable to get your social media strategy off the ground, outsourcing is your best bet. There are many pros associated with hiring a social media marketing manager:

 1. Save money. Doesn’t it seem like an oxymoron? How does one save money by paying someone else to do their job? Let’s put it this way, by hiring a social media manager, you are cutting costs associated with paying your own employees. You won’t be paying a full salary and you will be allocating an internal employee’s time to a task that you deem more important. Additionally, you will be saving money on CRM costs. Through social media, many customer inquiries are taken care of. Instead of calling your company directly, you will find that your followers are posting on your Facebook wall or commenting under a blog. You have now created more outlets for your customer management, which your social media company will be responsible for.

2. Save time. Doing social media work for your company is a full-time job. Twitter and Facebook need to be updated daily, and blogging once a month is not sufficient to keep your following’s interest. Between researching, writing, posting, analytics, interacting and coming up with innovative strategies, many companies do not have enough time to keep up with the demands of a strong social media campaign.

 3. Experience. Social media management companies tend to know the industry better than Joe in your marketing department. Because the industry is constantly changing and there are always new platforms and features turning up, it is wise to hire someone who knows a lot about the social media world and has a lot of experience in it. Think of all the time you can save by not having to train an employee… time = money.

Before you decide to hire an internal social media manager, keep this article in mind. Outsourcing is always a good option when your resources are short. If you are interested in learning more about the social media marketing services that PMC provides, please contact us!


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