Klout: What Is It and How Does It Work?

28 Oct

How would I describe Klout? In my opinion, Klout is comparable to a credit score. Credit scores increase if you’re on time with paying a credit card bill and decrease if you missed a mortgage payment. Klout is the social media version of this system, per se. Klout monitors your engagement, posts and other metrics to determine a score. The higher the score, the more influence you have in the social world. The more you interact, post and engage others on different social media platforms, the higher your Klout score will be. Business professionals have begun looking at this ranking system for hiring social media managers. Is it the perfect way to gauge your social media expertise? Probably not, but it can give good insight into how much you interact with others, and if your content gets shared around the web. That may be a good indicator of how well you will manage their social media campaign.

But digging deeper into Klout, we will look at the different metrics, what they mean and possible ways to increase your overall Klout score.

True Reach. True reach is a metric based upon who you influence. Who you influence are people who read, engage or share your content, even if it is with people in their following or friends list. It means that they have taken interest in your content. This metric is based upon the number of people you influence.

Amplification. The amplification metric is how much you influence people. How many people engage with your content, click a link, share your link with their followers or respond to something you posted. By sharing your posts within their network, it allows your content to be seen and engaged by people you may not know. The more people share and engage with content you post, the higher your amplification will be.

Network. Your network, in terms of Klout score, is how much influence you have within your True Reach.

There are the basic measurements for Klout, but it can get a little bit hairier looking into certain platforms.

Facebook. Have you heard of Edgerank? Well if you haven’t, it is the way in which Facebook ranks you and your content. The higher your Edgerank score, the more visible your posts will be in the news feed. How will this affect your Klout? Simple, the more visible your content is to your Facebook fans, the more interaction and engagement you will probably receive. So how can you increase your Edgerank? For starters, they claim that using 3rd party posting applications will off-the-bat hinder your visibility. But aside from that, posting videos and images will help. They are the most loved form of content to be viewed, and they rank the best. Also, the more people engage with your content, the more others will see you. The lesson here is to post questions, polls, interesting articles, videos and images more often.

Twitter + LinkedIn. They do not use metrics such as Edgerank to make your content more visible. On Twitter, by using hashtags you can extend your content to others outside of your following and possibly engage a much larger audience. Retweets are another way people outside of your immediate following can view and engage your content. On LinkedIn, networking and having conversations are great. You can post content to your feed or engage an entire audience within their perspective groups. The more interaction and engagement you receive, the higher your Klout score will be!

But what does this mean for businesses? We understand how Klout can work for our personal profiles, but how can businesses take advantage of Klout? If you didn’t know already, in your Klout profile settings, you can change your “connected networks.” From this page, you can change swap your personal pages with the company pages that you manage. You can integrate a variety of platforms to accurately gauge what your Klout score will be. By linking a managed account, it replaces your personal profile. Account managers can use this option to effectively gauge how well their overall social media campaign is preforming. This will allow campaign managers to quickly understand the success of their social media initiative, rather than crunching data from every social media platform used and running the numbers.

If you need any help with your social media campaign, do not hesitate to contact PMC today!

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