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Customer Service: Make a Video

4 Nov

Customer ServiceSince the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting.  In either case, there is an easy solution for both the company and the customer: video content.

There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.
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The Profile of the Social Consumer and How to Interact With Them

17 Oct

social media marketing, social media management, progressive media conceptsLet’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.

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What the New Facebook Features Mean for Your Business Page

26 Sep

progressive media concepts, social media marketing, social media managementThe newest changes made to Facebook have been getting a lot of mixed reviews from users everywhere. Facebook aims to engage its users with new features such as the ticker and the selected top stories depending on their “interests.” While the ticker shows users every move made by any of their friends throughout their network, the updated newsfeed pulls stories, posts, and photos that Facebook believes would be most valuable to you. On the Facebook blog, they compare the newsfeed to reading the first page of a newspaper; what matters most will be shown first. How does this have an impact on the businesses that have created a buzz on Facebook?

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Social Media Spotlight: Behind the Burner

14 Sep

Progressive Media Concepts, social media marketing, social media managementFor this week’s Social Media Spotlight, we are pleased to introduce Behind the Burner. Behind the Burner is a food based e-brand that focuses on bringing the tips, tricks and techniques of culinary masters, entrepreneurs and more to the masses with videos, recipes, blog posts and product reviews. The vision for this business was to educate and share experiences on numerous culinary topics, and that’s just what they did! We were lucky enough to speak with Kaitlin, the Social Media Manager, and gain insight to their marketing strategy. Let’s see how social media has helped Behind the Burner to reach their audience.

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Social Media Content Strategy: How, When and What to Post

12 Sep

progressive media concepts, social media marketing, social media management, social media strategy, contentA large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.

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