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How to Manage Your Social Media Comments

31 Oct

progressive media concepts, social media marketing, social media managementIf your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.

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How to Design Your Social Monitoring Plan

24 Oct

progressive media concepts, social media marketing, social media managementMeasuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your social progress. Social media monitoring is using a tool to crawl the web and find online users who are mentioning your brand, your products, or your competitors, and then engaging with them.

If you have all of your analytics set up, wonderful! But it’s time to take your social media game up a notch with a monitoring tool. But before we get to speaking about which tools are best for your business, (yes, there are free ones), let’s try to help set up your social monitoring plan.

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The Profile of the Social Consumer and How to Interact With Them

17 Oct

social media marketing, social media management, progressive media conceptsLet’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.

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Social Media Spotlight: TMCnet.com

21 Sep

progressive media concepts, social media marketing, social media management, social media outsourcing PMC’s Social Media Spotlight is proud to introduce TMCnet.com! Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and InfoTECH Spotlight magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. Additionally, TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List. PMC was fortunate enough to have TMC’s marketing team give us some insight to their social media marketing strategy. Here’s what they had to say…

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Social Media Spotlight: Behind the Burner

14 Sep

Progressive Media Concepts, social media marketing, social media managementFor this week’s Social Media Spotlight, we are pleased to introduce Behind the Burner. Behind the Burner is a food based e-brand that focuses on bringing the tips, tricks and techniques of culinary masters, entrepreneurs and more to the masses with videos, recipes, blog posts and product reviews. The vision for this business was to educate and share experiences on numerous culinary topics, and that’s just what they did! We were lucky enough to speak with Kaitlin, the Social Media Manager, and gain insight to their marketing strategy. Let’s see how social media has helped Behind the Burner to reach their audience.

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Social Media Content Strategy: How, When and What to Post

12 Sep

progressive media concepts, social media marketing, social media management, social media strategy, contentA large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.

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The Social Media Effect

5 Aug

Social Media EffectOnce upon a time, the only way to show support for anything was by showing up to an event and showing it in person. Nowadays you can do it in fewer than 140 characters, and in as little as 20 seconds. This isn’t to say that people don’t show up to events, because they do. The only difference is, in today’s society, more people are showing support for causes and events because of their ability to do it from home. Aside from people being lazy or stuck at work, often times the events take place far from where they reside. For instance, when Japan was hit by a Tsunami, people from all continents were showing support on Facebook and Twitter hoping for the best. Yeah, it might be just words, but when the world can unite to show support for a country hit by a huge disaster it makes you wonder, why did we have 2 World Wars?
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Short Tail Keywords and Long Tail Keywords for Business

22 Jul

Short vs. Long Tail KeywordsThe Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.
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How To Optimize Your Company Blog

18 Jul

Progressive Media Concepts, social media management, social media marketing, outsourceBlogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

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10 Ways for Businesses to Become Social on Twitter

11 Jul

Progressive Media Concepts, social media marketing, outsource, social media managementDo you currently have a Twitter page for your business? How are you using it for your social media marketing strategy? Do you just post random tweets with links to your company’s website and think that’s all you need to do in order to drive traffic and get followers? Hopefully, that is not the case. When you are using social media for business purposes, it is extremely important to realize the type of communication channel you are marketing your product or service through. You must be interactive with your fans and followers, aka be SOCIAL. Here are the top ten ways to make your business more social on the Twitter platform.

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