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Short Tail Keywords and Long Tail Keywords for Business

22 Jul

Short vs. Long Tail KeywordsThe Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.
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Facebook vs. Google Plus Round 2

8 Jul

Facebook vs Google+If you are an avid user of today’s social media networking sites, you are aware of the battle between Facebook and Google Plus for the supremacy of the social network industry. In round one, Google released the first wave of beta testing to select individuals, to test out the newest platform in Google’s arsenal to compete with Facebook. So far, all the reviews have been great and it seems as though Google has one-upped Facebook in terms of innovation and ease for its user base.

Except, there are two problems. One: Google is still in the trial phase and has not gone live for the general public since it is a closed testing. Two: Facebook has just fired back a combination of hits straight into the heart of Google Plus – video chat and group chat.
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The Google Farmer Update Affects Search Engine Results Page

25 Mar

Progressive Media Concepts - Social Media Marketing and Management We have all been the victim of it, searching something in Google and the first 3 results are either a page only filled with ads, or an article with a kindergarten reading level. It’s a shame that in the past, companies and writers have been outranked, not because their content wasn’t superior, but merely due to lack of website size compared to these “farms.” The algorithm update implemented by Google, dubbed the “Farmer Update,” has finally put an end to being out-ranked by garbage.

Now there may be a lot of confusion around what a content farm is. To explain it as simple as possible, I will take an excerpt from Bill Parlaman over at Radical Marketing Solutions,

“A content farm is a website that generates tons of content to meet high volumes of search requests.  Because these sites are so huge they tend to appear very high in the search engines.  Therefore these sites get a ton of traffic and make a killing through ad revenues. The problem is much of the content published is not very good. In the SEO world this is called “thin content”.”
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Internet Research Made Easy with Google Alerts

19 Mar

Progressive Media Concepts - Social Media Marketing and Management What’s better then a tool that gives you the ability to “search” the Internet without physically doing it? A tool that will search for you, email you when new information is found, and doesn’t cost a penny. Google Alerts, somewhat similar to subscribing to an RSS feed, will keep its user constantly updated. The difference is with an RSS feed, you are updated about a specific writer. With Google Alerts you will be notified based on the content, not the author. If you have ever been doing research online and feel that you only see the same content no matter how you search a topic, this tool is for you.

Google Alerts will scower the internet at predetermined frequencies given by the user. Three options are available, once a day, once a week or as-it -happens.

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