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Social Media Spotlight: Foreign Policy Association

7 Sep

progressive media concepts, social media marketing, social media managementWe are very excited to put our Social Media Spotlight on our first non-profit organization, the Foreign Policy Association! The Foreign Policy Association is dedicated to inspiring the American public to learn more about the world. Founded in 1918, the Foreign Policy Association serves as a catalyst for developing awareness, understanding of, and providing informed opinions on global issues. Through its balanced, nonpartisan programs and publications, the FPA encourages citizens to participate in the foreign policy process. Let’s see how the FPA uses social media marketing to promote all of their programs.

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How Non-Profits Can Use Social Media Marketing for Good Causes

24 Jun

Using social media for a good causeUsing the popular social media networks for your personal page or business can be very easy, as well as very different in its application by the user. Personal pages are used to connect and network, business pages are used primarily to connect and promote. One area that has not been very apparent is how non-profit organizations can use and benefit from social sites. Whether the organization is focused on illness and disease, helping animals or to save a historic building, the wide range of non-profit organizations can use the power of social media not only to boost support, but to boost charitable donations for a specific goal. Additionally, both personal and business social profiles can spur creative ideas as to help drive traffic for a non-profit’s cause.

 Setting up an e-commerce Facebook page takes proper planning. It is not uncommon for non-profit organizations to team up for a common cause and promote each other. No matter what cause your organization is working towards, money helps drive towards success. One idea is to team up with a well-known brand. For instance, if you were to get a clothing company to join in for the good of your cause, you can set up an e-commerce tab on your non-profit’s Facebook page. For every item purchased, 90% of the proceeds will go towards to the success of your cause of choice. Now if you are a non-profit organization that is fairly well known throughout the world, you could try teaming up with a not so well- known clothing brand. Not only would your organization be helping to increase the donations it accrues, you would also be helping an up-and-coming brand spread their awareness. Continue reading…