Tag Archives: advertisement

Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?

25 Jul

social media marketing, social media managementDo you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.

How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?

Continue reading…

Advertisements

Why Facebook Won’t Fail Like Myspace

2 Mar

Progressive Media Concepts - Social Media Marketing and Management Though the site is still in existence, Myspace has rapidly dropped off in terms of popularity over the past few years, mainly due to the reign of Mark Zuckerberg and Facebook. Myspace users have gone down, views have gone down, and its community recognition as the leading social media site is nothing but history, at this point. The new social media giant, Facebook, shows no such signs of slowing.
Continue reading…

Creative Social Media Contests That Generate Viral Buzz

25 Feb

Creating a way to stir up buzz about your company and/or product these days seems to be a relatively easy task. Whether it’s to start controversy during major sporting events, like a Sleepy’s mattress commercial did, or to create consumer interaction to make one of the funniest Doritos commercials of the year, each and every idea is different. So what have companies been doing to increase their viral presence within their consumer base?

Skittles, for starters, has long since surpassed expectations on a well thought out viral campaign. MOB The Rainbow, their social media campaign, has engaged millions of Skittles fans worldwide. This campaign alone nearly quadrupled their Facebook fan base to over 15 million people. These campaigns are primarily a collaboration of all Skittles fans to achieve a common goal. The video below is an actual MOB event that created some serious viral buzz for the Skittles’ brand back in early 2010.
Continue reading…

The Top 3 Products That Integrated Social Media

21 Feb

Progressive Media Concepts - Social Media Marketing and Management Social media seems to be taking over the world, one day at a time. Every few months, existing products are redesigned with new and improved features. Recently, there has been a growing trend of incorporating social media networks as the enhanced feature of a certain product. Today we will look into the top 3 product industries that have used social media to create another selling point for their products.

Continue reading…

How Social Media Has Changed the Super Bowl

7 Feb

Progressive Media Concepts - Social Media Marketing and Management What usually comes to mind when one thinks of the Super Bowl? Football, beer, wings and, of course, the commercials. TV advertisements have been the traditional method for companies to make a statement during one of the biggest sporting events of the year. But in recent times, the social media revolution has drastically changed the way big businesses, and even the halftime performers, are getting their messages out there.

Some companies, such as Skechers, used social media prior to the launch of their advertising campaigns to increase hype around their commercials. The Skechers Facebook fanpage has been promoting Kim Kardashian’s shape-up ad for almost a month. By providing their fans with sneak peaks and extra footage, they tried to create more traffic and engagement with their consumers leading up to the Super Bowl. To keep fans coming back, they have continued to post about Kardashian after 100 million viewers got to see what the hype was about during the Super Bowl.

Continue reading…

The Interactivity of Social Media Marketing

19 Jan

Progressive Media Concepts - Social Media Marketing and Management In a world where Internet is king, questions continue to arise regarding the advantages of using social media as a marketing tool. The view of many is that social media remains a novel idea, with little potential to reach a substantial consumer audience. The overwhelming truth is, however, that social media’s application as a marketing tool for small and large businesses alike is growing nearly exponentially. Companies continue to adopt social media as one of their main marketing tools, and are seeing some incredible results. The advantage of social media in this case is, its innate interactivity.

Continue reading…