Tag Archives: Analytics

How to Design Your Social Monitoring Plan

24 Oct

progressive media concepts, social media marketing, social media managementMeasuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your social progress. Social media monitoring is using a tool to crawl the web and find online users who are mentioning your brand, your products, or your competitors, and then engaging with them.

If you have all of your analytics set up, wonderful! But it’s time to take your social media game up a notch with a monitoring tool. But before we get to speaking about which tools are best for your business, (yes, there are free ones), let’s try to help set up your social monitoring plan.

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How to Get More People “Talking” About Your Brand on Facebook

21 Oct

If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be useful for tracking data and the success or failure of a promotion or event. Clearly the more people you have “talking about” your brand, the more engagement your Facebook page is seeing, which, in any social media campaign, is a GOOD thing. But what does “talking about you” mean?

Fans are considered to be talking when they carry out the following actions:

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What the New Facebook Insights Mean for Your Social Media Campaign

14 Oct

Yes, it’s true. Facebook has implemented another change to its already chaotic update schedule. However, this update is actually great! Facebook has changed their analytic tools to give page managers more insight into how their Facebook page is performing. They have made it much more aesthetically pleasing for the user. So aside from how it looks, those who record and interpret analytical data are now happier due to the renovations. Let’s talk more about the functionality of the new update.

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