Tag Archives: blog

The Progressive Media Concepts Website is Here!!

9 Nov

Progressive Media Concepts, social media marketing, social media managementFINALLY!

As our readers know, we have been using this WordPress blog as a means for our company website. Over the past few months, Will and I have been working on a real website in order to provide our clients and potential customers with a more professional experience. Our blog isn’t going anywhere though! All of our articles will still be available, but under the new domain:

http://www.progressivemediaconcepts.wordpress.com

We will still be posting every Monday, Wednesday and Friday as always, so don’t worry, you’ll still be getting your social media marketing fix every week.

Are you guys ready for the final product? Visit www.progressivemediaconcepts.com and show us some love!

Please feel free to leave comments and/or suggestions for the website below. We love feedback!

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How To Reach Mommy Bloggers

9 Sep

Mommy Blog For BusinessUsing a blog as a part of your social media campaign is a great way to supply important news, information and advice to your target market. Blogs, unlike other social networks, give you the ability to have a greater reach within an online community because there are no character restraints. There is no limit on your press releases and articles about new products. Continue reading…

WordPress: Is This The Alternative Your Company Needs?

2 Sep

It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.

You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100. Continue reading…

Social Media Spotlight: Your Brand Could Be Next

24 Aug

Social Media SptlightFirst, we would like to start off by thanking all of the companies and brands who we have had the pleasure to feature in our weekly series, Social Media Spotlight. Each and every company has brought a unique approach to social media and how it can be used to spread awareness of their product and or services.

Our goal is to give our readers a better understanding behind the driving force of social media and how it can apply to businesses. Yes, we can sit here and preach to the audience how beneficial it is, but what’s better than a single point-of-view? Several viewpoints. We welcome the opportunity to help promote your business so that the social media skeptics can see the light.

To the person reading this: be it that you own a business or work for a company that uses social media to better your Internet marketing campaign, we invite you to fill in your information below so that we may feature you in our upcoming Social Media Spotlights. Don’t be shy, your information is kept private, and only your answers to our 6 questions will be published. So what do you have to lose? Nothing. What do you gain? Exposure, traffic and brand awareness; all key to a successful social media campaign! Come one, come all; no one gets turned away! Sign up below and we will contact you!

 

How To Optimize Your Company Blog

18 Jul

Progressive Media Concepts, social media management, social media marketing, outsourceBlogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

Continue reading…

Social Media Spotlight: Send the Trend

27 Apr

Progressive Media Concepts - Social Media Marketing and Management The Social Media Spotlight is pleased to introduce a company that should be recognized by all fashionable consumers: Send the Trend. Send the Trend is a monthly membership accessories service created by Christian Siriano, Mariah Chase and Divya Gugnani. Once you have become a member, you will receive a customized accessory gallery based on a personal style survey. Once a month, you have the option to purchase new accessories for your collection. Send the Trend is in on trend whether you’re in need of some new sunglasses, an amazing scarf, earrings, bracelets, a statement necklace, rings, bangles or all the above. Kaitlin, the Social Media Manager, gave us some useful insight on how Send the Trend uses social sites to build and promote this e-commerce business.

Continue reading…

Brand Research… What Are Your Customers Saying About Your Company?

24 Jan

Progressive Media Concepts - Social Media Marketing and Management If you have been reading Progressive Media Concept’s previous blog posts, you know how often we stress the importance of engaging your consumers. Sometimes consumers get involved with your product or service and have positive things to write about, which is a great feeling for any businessperson. Social media sites allow your customers to post freely about what they think of your product offerings, customer service, and value. Therefore, it is important for marketing departments to conduct brand research to see what people are saying.

All forms of feedback can be found through your own company’s Facebook and Twitter pages. To conduct further brand research, it is a good idea to Google your company, products, or services. There you will find endless amounts of reviews, mentions, and even blog posts containing detailed consumer opinions.

Continue reading…

Location. Location. Location. Facebook Real-Estate.

21 Jan

Progressive Media Concepts - Social Media Marketing and Management
If you are looking to buy a new piece of property, we all know the value of that real-estate increases depending on the location. Whether it’s waterfront, lakefront, beachfront, by a train station or in the middle of nowhere North Dakota, value is dependent on location. So how can we use location as a benefactor when it comes to online marketing?

Facebook has the answer…
…Geo-targeted updates. What we mean by this is Facebook now allows its users to geographically target an audience by language and country down to a specific city. This may not seem very beneficial to small business owners or up and coming artists who have not established a large following, yet in the broad spectrum of marketing, this is a very valuable tool. I could write about the steps needed to be taken to target a specific audience, but where is the fun in that? You should hire PMC to manage these campaigns for you.

Continue reading…

The Interactivity of Social Media Marketing

19 Jan

Progressive Media Concepts - Social Media Marketing and Management In a world where Internet is king, questions continue to arise regarding the advantages of using social media as a marketing tool. The view of many is that social media remains a novel idea, with little potential to reach a substantial consumer audience. The overwhelming truth is, however, that social media’s application as a marketing tool for small and large businesses alike is growing nearly exponentially. Companies continue to adopt social media as one of their main marketing tools, and are seeing some incredible results. The advantage of social media in this case is, its innate interactivity.

Continue reading…

Professional Social Networking Made Easy. Thanks LinkedIn.

14 Jan

Progressive Media Concepts - Social Media Marketing and Management If you haven’t already signed up for a account, it’s about time to jump on the band-wagon. Not only are users keeping up to date with friends and colleagues, they are open to a vast network of job opportunities, as well as the ability to contact individuals who may not be readily available to the general public.

LinkedIn shifts away from the globally understood concept of what social media networks are; i.e. Facebook, Twitter, MySpace, and puts more emphasis on networking on a business-professional level. Now keep in mind, LinkedIn is not solely for personal use. Company profiles give LinkedIn users the ability to connect with not just employees of a given business, but with the business itself (granted the company page is usually run by 1 or 2 employees). Nevertheless, sharing your network with businesses and companies that interest you and are in the same industry as yourself, the abundance of informative content supplied never gets old.

LinkedIn is a job recruiter’s utopia. Don’t be surprised to have several recruiters wish to be added to your network. Their sole job is to expand their network mass, and they can be a very useful asset in looking for the last career you will ever search for.

Continue reading…