Tag Archives: Blogs

Our Top Ten Social Media Tips

15 Aug

social media marketing, social media management, social media tips, progressive media concepts

Here at Progressive Media Concepts, not only do we like to explain to our readers why social media is important and why businesses should be using it in their marketing plan, but we like to give advice on HOW to use it. Every Tuesday and Thursday we are posting new social media tips and tricks for our fans. Today, I am selecting our top ten tips and tricks, and sharing them with you. These are shortcuts and strategies we have learned along our own social media journey. Enjoy!

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How to Use StumbleUpon for Business

8 Aug

progressive media concepts, social media marketing, social media managementStumbleUpon is a great site for finding random, interesting websites, connecting with people who have the same interests as you, and bookmarking. But this site also holds many benefits for businesses that have a social media presence. Do you have a company blog or a website that you want to see an increase in traffic to? Is your content interesting enough for people to bookmark as a favorite? Then Stumble it!

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Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?

25 Jul

social media marketing, social media managementDo you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.

How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?

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Social Media Spotlight: The Intelligist Group

13 Jul

Progressive Media Concepts, social media marketing, social media managementToday’s social media spotlight proudly presents The Intelligist Group. The Intelligist Group is a team of innovative strategists that helps companies get through blockages and find new opportunities for growth. The Intelligist Group differs from typical management consulting firms in that the strategies they implement for businesses are not template-driven. Instead, they help businesses find a unique value proposition and tell them how to leverage it. The Intelligist Group has worked within all different types of industries, including entertainment, Financial Services, NGO, non-profit, energy, manufacturing, and publishing. Alan Berkson, founder of the Intelligist Group, informed us that he likes to work with new businesses because he loves learning about new industries. Here’s what Alan had to say about how he uses social media for marketing his company…

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The Three Phases of Social Media Maturity for Businesses

4 Jul

All companies are different when it comes to where they stand with their social media marketing strategy. Some may have just started getting their feet wet with social networks, while others have perfected their campaigns. As a business professional or marketing executive, it is important to understand where your company stands. According to the CMO Perspectives on Social Marketing ROI Report, written by MarketingSherpa, there are three different phases of social media maturity: the trial phase, the transition phase, and the strategic phase. After reading the characteristics and statistics of each level, you will be able to tell which one your company fits in!

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How to Calculate the ROI of Social Media Marketing Campaigns

27 Jun

Progressive Media Concepts, social media marketing, social media managementBeing able to calculate the ROI of a company’s social media initiatives has been a big debate within the industry. What is social media ROI? How do you know if your sales are stemming from sites such as Facebook, Twitter, or your blogs? These are questions that keep many businesses on the fence of starting to use social media for marketing practices. Of course, there are returns that are not necessarily financial, but let’s face it; all Chief Marketing Officers need to see what will happen to their bottom-line figures. Today, we will take a more in depth look at how marketing executives should be measuring their ROI.

The first step in the ROI measurement process is to form a social media marketing plan that directly correlates to all corporate and branding strategies, without only focusing on the ROI. This means, figure out what your strategic priorities are. Do you want your social media marketing to increase traffic to your sites, improve brand awareness, or improve your search rankings? Do you want to see lead generations or are you planning on using social media as another form of customer service? There are different ways to measure the ROI depending on the strategies you choose. For example, using social media for customer service reduces costs associated with that department, which in turn increases the financial value of your strategy. Refer back to last Monday’s article to see how that is done correctly.

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Social Media Spotlight: Floppingout.com

22 Jun

It’s Wednesday and on today’s Social Media Spotlight we bring you a humorous Sports News blog site Floppingout.com. Flopping Out has steadily been increasing their loyal fan following using blog tactics loved by all, comedy. Reading a plain and informative article can often times induce drowsiness, but when reading an article with a comical spin to the facts presented, you are intrigued to continue reading. Integrating not only YouTube and other well-known social sites, FloppingOut.com has also incorporated a live talk radio for their fans to hear the news. We had the pleasure to speak with Nick Spano, co-owner of Floppingout.com, about their social media initiatives, and here is what he had to say:

What social media platforms do you currently use?

N: Twitter and Facebook. There is nothing better than directly interacting with friends, family, and people who are fans and followers of your line of work. Not to mention, you can even get in touch with the President on Twitter. No joke, he is following me.

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How To Use Social Media Marketing to Join the Conversation About Your Brand

20 Jun

Many businesses of all sizes are still reluctant to jump on the social media bandwagon. Executives may be scared that by creating social media sites, new avenues are built for negative comments and bad reviews about their brand. Unfortunately, this type of mindset is ignorant – people are talking about your brand online regardless if you have a Facebook or not, and not only in a negative way! There are hundreds of review sites, open forums, discussion boards, and personal opinions being shared over the Internet every second. Both positive and negative feedback is being dispersed all over the web, which can have both advantages and disadvantages if not handled properly.

Consumers trust other consumers’ thoughts and opinions more than they trust the company itself. Why wouldn’t you want to join in on what they’re saying? Creating social media accounts for your company gives your customers a space to come and discuss your brand. Having a Facebook or Twitter page lets fans interact with you AND their peers on a daily basis. Through social media sites, you have the ability to create a community around your brand and take lead of the conversation.

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Why You Need to Monitor Your Social Media Sites

13 Jun

Progressive Media Concepts - Social Media Marketing and ManagementSo you are aware of social media marketing and what it can do for your business. You have Facebook, Twitter and even a blog for your company set up. You usually post a couple of times a week, but sometimes you get so busy that you completely forget about your social sites for a month or two. But this isn’t a big deal because you are the administrator of the site, right? WRONG. Leaving your company’s social sites unattended to can have a huge negative impact on your brand image, and that’s why monitoring all of your accounts is so important!

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Social Media Spotlight: The Collective Clothing Company

8 Jun

Progressive Media Concepts - Social Media MarketingFor today’s Social Media Spotlight, we will be featuring The Collective Clothing Company. Founded by Luke Schulze in 2008, The Collective is a lifestyle brand that sells a variety of apparel. From tank tops to hoodies, the clothing line features original designs, which are all selected by Luke himself. The Collective has used interesting marketing tactics in the past, including a pop up shop on Boston’s famous Newbury Street. We were fortunate enough to speak to Luke about the social media strategy behind his streetwear, skateboard and snowboard focused clothing company. Here’s what he had to say…

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