Tag Archives: brand loyalty

How Social Media Marketing Works for E-Commerce Business

28 Mar

Progressive Media Concepts - Social Media Marketing and Management It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a marketing tool within the e-commerce industry.

Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building; therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it be a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.

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Why Facebook Won’t Fail Like Myspace

2 Mar

Progressive Media Concepts - Social Media Marketing and Management Though the site is still in existence, Myspace has rapidly dropped off in terms of popularity over the past few years, mainly due to the reign of Mark Zuckerberg and Facebook. Myspace users have gone down, views have gone down, and its community recognition as the leading social media site is nothing but history, at this point. The new social media giant, Facebook, shows no such signs of slowing.
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