Tag Archives: commercial

Creative Social Media Contests That Generate Viral Buzz

25 Feb

Creating a way to stir up buzz about your company and/or product these days seems to be a relatively easy task. Whether it’s to start controversy during major sporting events, like a Sleepy’s mattress commercial did, or to create consumer interaction to make one of the funniest Doritos commercials of the year, each and every idea is different. So what have companies been doing to increase their viral presence within their consumer base?

Skittles, for starters, has long since surpassed expectations on a well thought out viral campaign. MOB The Rainbow, their social media campaign, has engaged millions of Skittles fans worldwide. This campaign alone nearly quadrupled their Facebook fan base to over 15 million people. These campaigns are primarily a collaboration of all Skittles fans to achieve a common goal. The video below is an actual MOB event that created some serious viral buzz for the Skittles’ brand back in early 2010.
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The Top 3 Products That Integrated Social Media

21 Feb

Progressive Media Concepts - Social Media Marketing and Management Social media seems to be taking over the world, one day at a time. Every few months, existing products are redesigned with new and improved features. Recently, there has been a growing trend of incorporating social media networks as the enhanced feature of a certain product. Today we will look into the top 3 product industries that have used social media to create another selling point for their products.

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