Tag Archives: Complaints

Customer Service: Make a Video

4 Nov

Customer ServiceSince the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting.  In either case, there is an easy solution for both the company and the customer: video content.

There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.
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Brand Research… What Are Your Customers Saying About Your Company?

24 Jan

Progressive Media Concepts - Social Media Marketing and Management If you have been reading Progressive Media Concept’s previous blog posts, you know how often we stress the importance of engaging your consumers. Sometimes consumers get involved with your product or service and have positive things to write about, which is a great feeling for any businessperson. Social media sites allow your customers to post freely about what they think of your product offerings, customer service, and value. Therefore, it is important for marketing departments to conduct brand research to see what people are saying.

All forms of feedback can be found through your own company’s Facebook and Twitter pages. To conduct further brand research, it is a good idea to Google your company, products, or services. There you will find endless amounts of reviews, mentions, and even blog posts containing detailed consumer opinions.

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