Tag Archives: Consumer

The Don’ts of Social Media Marketing

9 May

Progressive Media Concepts - Social Media Marketing and Management There are so many blog posts out there explaining what you should do when using social media to market and expand your business, and yes, we are also guilty of that. But have you ever stopped to think about the things that you SHOULD NOT be doing when using social networks to build brand awareness? Let’s go over the top 5 what-not-to-do strategies.

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Foursquare Day: The Follow Up

18 Apr

Progressive Media Concepts - Social Media Marketing and Management Last week, we were excited to inform our readers about the 2nd annual Foursquare Day. There was a lot of hype leading up to this social media holiday, with venues and events promoting special offers for their customers, but how did it all turn out? By the amount of checkins, we can assume it was a huge success…

Dennis Crowley, the co-founder of Foursquare, sent out a tweet that informed his followers of the record-breaking amount of checkins on Saturday. 3,073,635 checkins were made worldwide, which was the first time the social media site broke three million in one day. In addition to this whopping 3 mill, Google searches brought in more than half a million hits for the site. Thanks to the social media community, Foursqaure Day received much attention from its users.

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How to Use Twitter for Business

4 Apr

Progressive Media Concepts - Social Media Marketing and Management So you think you know everything that Twitter can do based on how you use it personally? Sure it’s fun to get involved in trending topics and retweet what celebrities are saying, but do you ever wonder what Twitter can do from a business standpoint? The most common functionalities of Twitter are often overlooked as marketing tools, but luckily, we are willing to share some of our social media knowledge with you.

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How to do Giveaways on Social Media Networks

30 Mar

Progressive Media Concepts - Social Media Marketing and Management How many of you have ever been browsing through Facebook, Twitter, or blog sites and have come across a product giveaway or contest of some sort? I know I have. Giveaways are a great way to build a buzz around your brand and your products, but some marketers still have no idea how to create them appropriately.

In order to create a successful giveaway, the rules of entry must be kept SIMPLE. Once the instructions become too complicated for your fans, they will not participate. If you’re giving a product away on Facebook or Twitter, make sure the guidelines suggest that your followers leave a comment or tweet in response to your giveaway. This engages the consumer and also gives them an incentive to spread the word on your contest to their friends that may be interested in what you are offering.

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Social Media Battle of the Sexes: Part 1

31 Jan

Progressive Media Concepts - Social Media Marketing and Management Social media has become a major influence to the lives of many people across the globe. The demographics that construct the overall social population are endless… men, women, teens, seniors, different ethnic groups, people with diverse income levels, etc. I’ve even been friended by someone’s dog on Facebook. With the vast amount of users, it’s important to understand how different groups use social media. Today we will take a further look into what women are searching for on the Internet in part one of Battle of the Sexes.

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Brand Research… What Are Your Customers Saying About Your Company?

24 Jan

Progressive Media Concepts - Social Media Marketing and Management If you have been reading Progressive Media Concept’s previous blog posts, you know how often we stress the importance of engaging your consumers. Sometimes consumers get involved with your product or service and have positive things to write about, which is a great feeling for any businessperson. Social media sites allow your customers to post freely about what they think of your product offerings, customer service, and value. Therefore, it is important for marketing departments to conduct brand research to see what people are saying.

All forms of feedback can be found through your own company’s Facebook and Twitter pages. To conduct further brand research, it is a good idea to Google your company, products, or services. There you will find endless amounts of reviews, mentions, and even blog posts containing detailed consumer opinions.

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Driving Sales vs. Building Brand Loyalty Through Social Media

17 Jan

What does your company use social media outlets for? Are you trying to obtain a larger fan base than your competitors in the social sphere, jumping on the band-wagon to keep up, or simply trying to increase your sales? If any of these options are your company’s driving factor to having a social media presence, you are going to have to reevaluate your goals. At the end of the day, we all know the main objective is to produce more money for your business. However, social media should be used in a way that will engage your consumers to a point where they will become loyal to your brand. Brand loyalty is more valuable than any one-time sale you made through a tweet or a promotional blog post.

How could a Facebook page produce this thing called brand loyalty? It all comes down to the content you create for your social media sites. By constantly posting discount information, links to your company sites, or blogs about your product, you are overlooking the most important substance: engagement.

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