Tag Archives: Content

The Profile of the Social Consumer and How to Interact With Them

17 Oct

social media marketing, social media management, progressive media conceptsLet’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.

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Social Media Spotlight: TMCnet.com

21 Sep

progressive media concepts, social media marketing, social media management, social media outsourcing PMC’s Social Media Spotlight is proud to introduce TMCnet.com! Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and InfoTECH Spotlight magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. Additionally, TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List. PMC was fortunate enough to have TMC’s marketing team give us some insight to their social media marketing strategy. Here’s what they had to say…

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YouTube Does it Right With Launch of New Video Editing Features

16 Sep

Yes, you read it correctly. I am pointing out that YouTube has done something right, yet again. We know that many other sites implement new features that may not please their users, or a feature that has been glorified as the next best thing since sliced bread, only for it to flop during the release and eventually be taken off the site. So what has YouTube done exactly? Well what else, made sharing video content on its social platform even better with new added features.

As YouTube reigns supreme within its industry, it is no surprise that they would implement an update that will not only please the avid, regular users, but even spice things up for the occasional users as well. YouTube has released tools that allow you to edit your video right there in your browser. Continue reading…

Social Media Content Strategy: How, When and What to Post

12 Sep

progressive media concepts, social media marketing, social media management, social media strategy, contentA large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.

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Our Top Ten Social Media Tips

15 Aug

social media marketing, social media management, social media tips, progressive media concepts

Here at Progressive Media Concepts, not only do we like to explain to our readers why social media is important and why businesses should be using it in their marketing plan, but we like to give advice on HOW to use it. Every Tuesday and Thursday we are posting new social media tips and tricks for our fans. Today, I am selecting our top ten tips and tricks, and sharing them with you. These are shortcuts and strategies we have learned along our own social media journey. Enjoy!

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Book Review: Marketing Shortcuts for the Self-Employed

6 Jun

Progressive Media Concepts - Social Media Marketing and Management When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify Your Business, and his new one is essentially an updated version. His first book received such great reviews that John Wiley and Sons, Inc. picked it up and published it. Because Patrick was very down-to-earth, educated in entrepreneurship, and extremely willing to network, I have decided to write a book review for Marketing Shortcuts for the Self-Employed. This book shares valuable information, tricks, and advice for any self-started business.

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4 Ways to Increase Facebook Likes

27 May

Progressive Media Concepts - Social Media Marketing and Management Facebook is becoming more and more useful for businesses. What Facebook lacks in terms of free marketing is the ability to advertise to a broad audience, like traditional advertising. The difference is Facebook allows you to market to your target audience, or rather your consumer directly. The power of Facebook marketing takes place in the form of Likes. The more Likes a company or business page has, the more people or impressions that advertisement will reach. So what is the key to successfully marketing your product or service on Facebook? That’s correct – increasing the Likes your page has. Having trouble doing this effectively is very common.

Promotion/Giveaway – The easiest way to increase your Facebook Likes is engaging the consumer on a level they understand and appreciate – free stuff. If all it takes is a click of a mouse to enter a chance to win free products, then why not? Even discounts will entice the everyday consumer to like your company. If you are giving away a 20% off coupon by printing out tab on you Facebook page, you will see people actively Liking your page, as well as engaging with your business on your Facebook wall. Continue reading…

6 Ways to Increase Traffic to Your Blog

23 May

Progressive Media Concepts - Social Media Marketing and Management Blogs are a great marketing practice for businesses of all sizes! They allow companies to create a voice and personality online, while engaging their consumers on a different kind of level. Producing original material that is relevant to your current industry is key when starting up a blog for your business. Remember, blogging should not be used as a one-way street for your company to promote products and services, but as a way to show consumers that you care about your industry and would like to supply with them with valuable information. Once you have understood the concept of blogging from a business standpoint, it’s time to get your views up!

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The Don’ts of Social Media Marketing

9 May

Progressive Media Concepts - Social Media Marketing and Management There are so many blog posts out there explaining what you should do when using social media to market and expand your business, and yes, we are also guilty of that. But have you ever stopped to think about the things that you SHOULD NOT be doing when using social networks to build brand awareness? Let’s go over the top 5 what-not-to-do strategies.

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