Tag Archives: develop

Stepping Up Your Facebook Game with FBML

7 Jan

Progressive Media Concepts - Social Media Marketing and Management
For argument’s sake, it’s safe to assume that anyone browsing blogs is actively using Facebook as a primary social media outlet. But most users may not know the complexity of Facebook from a design standpoint. For personal use, we all have basic layouts, and we fill out the information asked of us, or what we want to divulge. We then go on our merry way, connecting with friends and other acquaintances.

Facebook seems to lack the customizability of websites and blogs, so many company pages end up being mediocre and just plain boring. It’s almost like viewing a friend’s page, but for a business.
The average Joe may simply conform to Facebook’s basic profile template and accept it as a social media powerhouse. But what about the companies and businesses that want the ability to customize their pages to entice followers, increase brand loyalty, and increase consumer purchases? Is there light at the end of this tunnel?

The answer is yes, but one must practice patience and be willing to put in time and effort with Facebook’s coding system, FBML.

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