Tag Archives: DKNY

A Social Media Easter Egg Hunt

22 Apr

Progressive Media Concepts - Social Media Marketing and Management We can all agree that the best part of Easter is going on the Easter egg hunts for hidden treasures or candy. Usually your competitors are your siblings, and or cousins, who are just as eager to get cavities as you are. But what happens when the competition goes from just a few people to thousands of people? The fashion label DKNY has embarked on just that – a scavenger hunt for eggs that enlists thousands of people as participants. Based out of their London and New York City locations, DKNY is using Twitter to send clues to their fan base on the whereabouts of chocolate goodies and other treats.

Clue number 8: “I’m a kitten but I don’t purr.”

Clue number 8 led a participant into the London store where a chocolate bunny rabbit was resting on a pair of black kitten heels. Continue reading…