Tag Archives: doritos

Creative Social Media Contests That Generate Viral Buzz

25 Feb

Creating a way to stir up buzz about your company and/or product these days seems to be a relatively easy task. Whether it’s to start controversy during major sporting events, like a Sleepy’s mattress commercial did, or to create consumer interaction to make one of the funniest Doritos commercials of the year, each and every idea is different. So what have companies been doing to increase their viral presence within their consumer base?

Skittles, for starters, has long since surpassed expectations on a well thought out viral campaign. MOB The Rainbow, their social media campaign, has engaged millions of Skittles fans worldwide. This campaign alone nearly quadrupled their Facebook fan base to over 15 million people. These campaigns are primarily a collaboration of all Skittles fans to achieve a common goal. The video below is an actual MOB event that created some serious viral buzz for the Skittles’ brand back in early 2010.
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