Tag Archives: engage

4 Ways to Increase Facebook Likes

27 May

Progressive Media Concepts - Social Media Marketing and Management Facebook is becoming more and more useful for businesses. What Facebook lacks in terms of free marketing is the ability to advertise to a broad audience, like traditional advertising. The difference is Facebook allows you to market to your target audience, or rather your consumer directly. The power of Facebook marketing takes place in the form of Likes. The more Likes a company or business page has, the more people or impressions that advertisement will reach. So what is the key to successfully marketing your product or service on Facebook? That’s correct – increasing the Likes your page has. Having trouble doing this effectively is very common.

Promotion/Giveaway – The easiest way to increase your Facebook Likes is engaging the consumer on a level they understand and appreciate – free stuff. If all it takes is a click of a mouse to enter a chance to win free products, then why not? Even discounts will entice the everyday consumer to like your company. If you are giving away a 20% off coupon by printing out tab on you Facebook page, you will see people actively Liking your page, as well as engaging with your business on your Facebook wall. Continue reading…


The Don’ts of Social Media Marketing

9 May

Progressive Media Concepts - Social Media Marketing and Management There are so many blog posts out there explaining what you should do when using social media to market and expand your business, and yes, we are also guilty of that. But have you ever stopped to think about the things that you SHOULD NOT be doing when using social networks to build brand awareness? Let’s go over the top 5 what-not-to-do strategies.

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Engage and Advertise Through Online Quizzes on Social Media Platforms

14 Mar

Progressive Media Concepts - Social Media Marketing and Management How Well do You Know Your Social Media?

Take the quiz: PMC’s Social Media Quiz

How did you do? I hope you guessed the #1 viewed YouTube video question right! It was a little tricky… Feel free to leave a comment with your results!

Let’s get back on track now.

Online quizzes and surveys have become a popular form of entertainment or self-identity within the social media world. It is not rare to see which one of the Sex and the City or Jersey Shore characters your friends are most like on your Facebook newsfeed. These types of quizzes engage Facebook users who want to find results based on their personality.

Pangea Media is the company behind all of the Internet quizzes and polls that you can find on Facebook and MySpace. But it also offers something different for businesses – the creation of branded quizzes in forms of advertisements.

Think about your typical banner ad… it usually prompts you to click through by offering some sort of deal or discount. But recent studies have found that when an online quiz is integrated into banner ads, the click through rate is much higher. An ad that allows you to define which type of product would be good for you through a quiz would be more successful than an ad telling you about a specific product that may not be what you’re looking for. Adverquizzes give a new light to ordinary banner ads on the web.

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