Tag Archives: Engagement

The Profile of the Social Consumer and How to Interact With Them

17 Oct

social media marketing, social media management, progressive media conceptsLet’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.

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How To Optimize Your Company Blog

18 Jul

Progressive Media Concepts, social media management, social media marketing, outsourceBlogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

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Social Media Spotlight: The Intelligist Group

13 Jul

Progressive Media Concepts, social media marketing, social media managementToday’s social media spotlight proudly presents The Intelligist Group. The Intelligist Group is a team of innovative strategists that helps companies get through blockages and find new opportunities for growth. The Intelligist Group differs from typical management consulting firms in that the strategies they implement for businesses are not template-driven. Instead, they help businesses find a unique value proposition and tell them how to leverage it. The Intelligist Group has worked within all different types of industries, including entertainment, Financial Services, NGO, non-profit, energy, manufacturing, and publishing. Alan Berkson, founder of the Intelligist Group, informed us that he likes to work with new businesses because he loves learning about new industries. Here’s what Alan had to say about how he uses social media for marketing his company…

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10 Ways for Businesses to Become Social on Twitter

11 Jul

Progressive Media Concepts, social media marketing, outsource, social media managementDo you currently have a Twitter page for your business? How are you using it for your social media marketing strategy? Do you just post random tweets with links to your company’s website and think that’s all you need to do in order to drive traffic and get followers? Hopefully, that is not the case. When you are using social media for business purposes, it is extremely important to realize the type of communication channel you are marketing your product or service through. You must be interactive with your fans and followers, aka be SOCIAL. Here are the top ten ways to make your business more social on the Twitter platform.

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Social Media Spotlight: Welch’s

18 May

Progressive Media Concepts - Social Media Marketing and Management Today, our Social Media Spotlight will focus on the well-known, family favorite brand, Welch’s. Welch’s has been in the grape business since 1869, and offers a variety of 100% grape juices. Their product line also consists of other 100% juices, sparkling beverages, juice cocktails, concentrates, jams, jellies, and snacks. Welch’s is currently the world’s leading marketer of Concord and Niagara-based grape products. Let’s find out how such an established company uses social media marketing to its benefit. Erika Jubinville gives us the inside scoop on their social strategy.

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Social Media Spotlight: Send the Trend

27 Apr

Progressive Media Concepts - Social Media Marketing and Management The Social Media Spotlight is pleased to introduce a company that should be recognized by all fashionable consumers: Send the Trend. Send the Trend is a monthly membership accessories service created by Christian Siriano, Mariah Chase and Divya Gugnani. Once you have become a member, you will receive a customized accessory gallery based on a personal style survey. Once a month, you have the option to purchase new accessories for your collection. Send the Trend is in on trend whether you’re in need of some new sunglasses, an amazing scarf, earrings, bracelets, a statement necklace, rings, bangles or all the above. Kaitlin, the Social Media Manager, gave us some useful insight on how Send the Trend uses social sites to build and promote this e-commerce business.

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How to Use Twitter for Business

4 Apr

Progressive Media Concepts - Social Media Marketing and Management So you think you know everything that Twitter can do based on how you use it personally? Sure it’s fun to get involved in trending topics and retweet what celebrities are saying, but do you ever wonder what Twitter can do from a business standpoint? The most common functionalities of Twitter are often overlooked as marketing tools, but luckily, we are willing to share some of our social media knowledge with you.

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How to do Giveaways on Social Media Networks

30 Mar

Progressive Media Concepts - Social Media Marketing and Management How many of you have ever been browsing through Facebook, Twitter, or blog sites and have come across a product giveaway or contest of some sort? I know I have. Giveaways are a great way to build a buzz around your brand and your products, but some marketers still have no idea how to create them appropriately.

In order to create a successful giveaway, the rules of entry must be kept SIMPLE. Once the instructions become too complicated for your fans, they will not participate. If you’re giving a product away on Facebook or Twitter, make sure the guidelines suggest that your followers leave a comment or tweet in response to your giveaway. This engages the consumer and also gives them an incentive to spread the word on your contest to their friends that may be interested in what you are offering.

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Twitgift: Twitter Creativity At Its Finest

9 Feb

Progressive Media Concepts - Social Media Marketing and Management As the popularity of social media boomed in 2010 and into 2011, we saw a change in the creative and unique ways that people use it. From the Black Eyed Peas’ Will.i.am tweeting during the Super Bowl (see our article) to Mercedes-Benz’s innovative “MB Tweet Race,” Twitter has changed the way that both companies and personalities promote themselves. Such a simple novelty has truly transformed into a legitimate marketing and networking tool. You can expect to see further evolution and expansion of the Twitter world in 2011, which is where Twitgift comes in.
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Driving Sales vs. Building Brand Loyalty Through Social Media

17 Jan

What does your company use social media outlets for? Are you trying to obtain a larger fan base than your competitors in the social sphere, jumping on the band-wagon to keep up, or simply trying to increase your sales? If any of these options are your company’s driving factor to having a social media presence, you are going to have to reevaluate your goals. At the end of the day, we all know the main objective is to produce more money for your business. However, social media should be used in a way that will engage your consumers to a point where they will become loyal to your brand. Brand loyalty is more valuable than any one-time sale you made through a tweet or a promotional blog post.

How could a Facebook page produce this thing called brand loyalty? It all comes down to the content you create for your social media sites. By constantly posting discount information, links to your company sites, or blogs about your product, you are overlooking the most important substance: engagement.

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