Facebook Fan Page Redesigned

Facebook has a way of temporarily stirring up commotion throughout its community only a few times per year. First it was primarily changing the layout of personal profile pages, forcing users to adjust and conform to a new way of viewing a profile. Yes, change is good… when done in moderation. Facebook has done it this time, taking the redesign to a new level. Fan pages and company profiles are now being targeted for this redesign. For now, this new layout seems to be optional; just like all prior Facebook layout changes. But on March 1st, this becomes a permanent change.

Switch now, learn and love the new layout, so that on March 1st, business for you continues without any bumps in the road.

From the perspective of an avid Facebook user, as well as company owner, this new layout design is a little unsettling. It does integrate some key abilities for companies to add more personality to their pages, in moderation and limited form of course.

The pros of this new design:

Stepping Up Your Facebook Game with FBML

For argument’s sake, it’s safe to assume that anyone browsing blogs is actively using Facebook as a primary social media outlet. But most users may not know the complexity of Facebook from a design standpoint. For personal use, we all have basic layouts, and we fill out the information asked of us, or what we want to divulge. We then go on our merry way, connecting with friends and other acquaintances.

Facebook seems to lack the customizability of websites and blogs, so many company pages end up being mediocre and just plain boring. It’s almost like viewing a friend’s page, but for a business.
The average Joe may simply conform to Facebook’s basic profile template and accept it as a social media powerhouse. But what about the companies and businesses that want the ability to customize their pages to entice followers, increase brand loyalty, and increase consumer purchases? Is there light at the end of this tunnel?

The answer is yes, but one must practice patience and be willing to put in time and effort with Facebook’s coding system, FBML.