Tag Archives: google

Google+ Launches Business Pages Today

7 Nov

progressive media concepts, social media marketing, social media management The day that marketers everywhere have been anticipating has come. Google Plus has finally rolled out their business page feature today. Over the next few days, Google Plus is allowing businesses to Create a Page on their platform. When I read about this, I instantly tried to create a company page for Progressive Media Concepts, but I unfortunately got this message in reply:

Google+ Pages isn’t ready for everyone

Thanks for your interest in Google+ Pages, but we haven’t finished releasing them to everyone. Please check back soon.

I will be trying over the next few days, but until then, let’s look at what you can expect from a business page on Google+.

Continue reading

Advertisements

Facebook vs. Google Plus Round 2

8 Jul

Facebook vs Google+If you are an avid user of today’s social media networking sites, you are aware of the battle between Facebook and Google Plus for the supremacy of the social network industry. In round one, Google released the first wave of beta testing to select individuals, to test out the newest platform in Google’s arsenal to compete with Facebook. So far, all the reviews have been great and it seems as though Google has one-upped Facebook in terms of innovation and ease for its user base.

Except, there are two problems. One: Google is still in the trial phase and has not gone live for the general public since it is a closed testing. Two: Facebook has just fired back a combination of hits straight into the heart of Google Plus – video chat and group chat.
Continue reading…

Social Media Showdown: Facebook vs. Google Plus

1 Jul

Google Plus Networking PlatformIt is safe to say that the era of MySpace is a distant thought in history. Few people refer to MySpace daily in today’s social circle, as Facebook has taken the throne as top dog of the social networking world. Since then, it has seemed Facebook stood as king of the hill with no competition to challenge their rank in our hearts, until now. Google+ is the newest site Google launched to take back the title of “most viewed website worldwide.” Facebook now has a run for its money with Google’s vast following and exceptionally outclassed features. Has the time come where a new king will be crowned, or will Facebook merely adopt similar features in hopes to retain its user base? Continue reading…

Book Review: Marketing Shortcuts for the Self-Employed

6 Jun

Progressive Media Concepts - Social Media Marketing and Management When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify Your Business, and his new one is essentially an updated version. His first book received such great reviews that John Wiley and Sons, Inc. picked it up and published it. Because Patrick was very down-to-earth, educated in entrepreneurship, and extremely willing to network, I have decided to write a book review for Marketing Shortcuts for the Self-Employed. This book shares valuable information, tricks, and advice for any self-started business.

Continue reading…

The Google Farmer Update Affects Search Engine Results Page

25 Mar

Progressive Media Concepts - Social Media Marketing and Management We have all been the victim of it, searching something in Google and the first 3 results are either a page only filled with ads, or an article with a kindergarten reading level. It’s a shame that in the past, companies and writers have been outranked, not because their content wasn’t superior, but merely due to lack of website size compared to these “farms.” The algorithm update implemented by Google, dubbed the “Farmer Update,” has finally put an end to being out-ranked by garbage.

Now there may be a lot of confusion around what a content farm is. To explain it as simple as possible, I will take an excerpt from Bill Parlaman over at Radical Marketing Solutions,

“A content farm is a website that generates tons of content to meet high volumes of search requests.  Because these sites are so huge they tend to appear very high in the search engines.  Therefore these sites get a ton of traffic and make a killing through ad revenues. The problem is much of the content published is not very good. In the SEO world this is called “thin content”.”
Continue reading…

Facebook Email and the New Message System

21 Mar

Progressive Media Concepts - Social Media Marketing and Management Facebook has made many upgrades within the past few months, including the new Like Button and the integration of iFrames, but something even bigger is brewing in your inbox. Facebook has revamped their messages function, which combines texts, chat, and email all together into one conversation.

Now when you click into your inbox, you will find all of your new and sent messages, emails sent to your new Facebook address, old chats with friends, and texts that were sent to you as messages. Each new function allows users to communicate in many different ways, yet sends them all to their Facebook inbox. Want to learn how to use all of these new features? Let’s take a look at each one.

Continue reading…

Internet Research Made Easy with Google Alerts

19 Mar

Progressive Media Concepts - Social Media Marketing and Management What’s better then a tool that gives you the ability to “search” the Internet without physically doing it? A tool that will search for you, email you when new information is found, and doesn’t cost a penny. Google Alerts, somewhat similar to subscribing to an RSS feed, will keep its user constantly updated. The difference is with an RSS feed, you are updated about a specific writer. With Google Alerts you will be notified based on the content, not the author. If you have ever been doing research online and feel that you only see the same content no matter how you search a topic, this tool is for you.

Google Alerts will scower the internet at predetermined frequencies given by the user. Three options are available, once a day, once a week or as-it -happens.

Continue reading…

Facebook is Shutting Down Tomorrow!

16 Mar

Progressive Media Concepts - Social Media Marketing and Management OK, Facebook isn’t really shutting down tomorrow. In fact, I do not see Facebook fading away anytime in the future. However, I wrote a post on February 16th, 2011 titled “What Would You Do If Facebook Shut Down Tomorrow?” and this post was viewed an extraordinary number of times. In fact, that post is now PMC’s most viewed blog post. You have to remember that we have written blogs about YouTube, the Egyptian revolution, Twitter, and even the Super Bowl, and still Facebook rules over all, in terms of views. People found that post by searching terms such as, “is Facebook really shutting down tomorrow?” and “Facebook is shutting down,” etc. Facebook, projected to be the highest earning corporation in the world in 2018, has clearly done its job, cementing itself in the hearts and souls of its users.

The wild influx of people concerned with the demise of Facebook has truly showed me how reliant people are on the social networking giant. I’m not sure who would believe (or how they would be led to believe) that one of the most successful companies in the world would up and vanish tomorrow, but it clearly concerns people to such an extent that they will actually Google it. Perhaps the thought of losing their mainstay social network is so scary for most people because they have so heavily relied on it for nearly every aspect of their lives. Just think of what people use it for; video and photo sharing, networking, relationships, and music sharing via YouTube videos as well. People’s lives have become so intertwined with Facebook that it would be catastrophic to lose their Internet bread and butter.

I pose a challenge to you – give up all use of your Facebook for five days, and write a short response discussing how you felt during that time and how it affected you. If your response is chosen we will feature it on our blog!

Want to Video Chat Your Facebook Friends? The Skype and Facebook Merger Continues…

7 Mar

Progressive Media Concepts - Social Media Marketing and Management Skype and Facebook have been working on a partnership for quite some time now. Skype 5.0, launched in October 2010, allows its users to call, text, or chat their Facebook friends. Skypers are able to get in contact with any of their Facebook friends through their personal newsfeed. This new feature for Skype was big news, but now there is more hype about the Facebook/Skype relationship due to talk about a video chat feature for Facebook.

Back in November 2010, a Facebook app developer came across some interesting HTML code in the backend of the site. A code in the back of an application, named VideoChat, contained some links back to Skype. These discovered properties would allow Skype and Facebook users to videoconference with each other.

Continue reading…

Brand Research… What Are Your Customers Saying About Your Company?

24 Jan

Progressive Media Concepts - Social Media Marketing and Management If you have been reading Progressive Media Concept’s previous blog posts, you know how often we stress the importance of engaging your consumers. Sometimes consumers get involved with your product or service and have positive things to write about, which is a great feeling for any businessperson. Social media sites allow your customers to post freely about what they think of your product offerings, customer service, and value. Therefore, it is important for marketing departments to conduct brand research to see what people are saying.

All forms of feedback can be found through your own company’s Facebook and Twitter pages. To conduct further brand research, it is a good idea to Google your company, products, or services. There you will find endless amounts of reviews, mentions, and even blog posts containing detailed consumer opinions.

Continue reading…