Tag Archives: industry

The Benefits of Outsourcing Your Social Media Marketing

3 Oct

social media marketing, social media management, progressive media conceptsThere is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.

Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives.  So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.

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Social Media Spotlight: The Intelligist Group

13 Jul

Progressive Media Concepts, social media marketing, social media managementToday’s social media spotlight proudly presents The Intelligist Group. The Intelligist Group is a team of innovative strategists that helps companies get through blockages and find new opportunities for growth. The Intelligist Group differs from typical management consulting firms in that the strategies they implement for businesses are not template-driven. Instead, they help businesses find a unique value proposition and tell them how to leverage it. The Intelligist Group has worked within all different types of industries, including entertainment, Financial Services, NGO, non-profit, energy, manufacturing, and publishing. Alan Berkson, founder of the Intelligist Group, informed us that he likes to work with new businesses because he loves learning about new industries. Here’s what Alan had to say about how he uses social media for marketing his company…

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Social Media Spotlight: Just Jamie Scarves

13 Apr

Progressive Media Concepts - Social Media Marketing and Management Today, Progressive Media Concepts will embark on a new blogging concept – a Social Media Spotlight that focuses on businesses who currently use social media and how their marketing strategies are helping to build their brand. We want to give our readers an inside, real-life view of how companies can grow their business, increase sales, and enhance consumer engagement. It’s very simple to sit here and write about all the benefits social media holds for companies in general, but by giving you an actual example of a business that is prospering through Facebook or Twitter will make our case stronger. Our readers can expect to find these kinds of company spotlights every Wednesday from here on out, and if you would like to be interviewed, please do not hesitate to ask. So let’s start our Social Media Spotlight with an awesome entrepreneur, Jamie Futterman from Just Jamie Scarves.

Just Jamie Scarves was launched in August of 2010 when Jamie saw an opportunity in the marketplace to sell scarves and other accessories. She has been using social media to promote her business since day 1, with her WordPress blog, Facebook and Twitter driving much of her product information to her consumers. Currently, Jamie has an e-commerce website (which she created single-handedly) but still uses social media in her daily business activities. To get a better idea of how social media has benefitted her company, we asked her a few questions.

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How to Use Twitter for Business

4 Apr

Progressive Media Concepts - Social Media Marketing and Management So you think you know everything that Twitter can do based on how you use it personally? Sure it’s fun to get involved in trending topics and retweet what celebrities are saying, but do you ever wonder what Twitter can do from a business standpoint? The most common functionalities of Twitter are often overlooked as marketing tools, but luckily, we are willing to share some of our social media knowledge with you.

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Professional Social Networking Made Easy. Thanks LinkedIn.

14 Jan

Progressive Media Concepts - Social Media Marketing and Management If you haven’t already signed up for a account, it’s about time to jump on the band-wagon. Not only are users keeping up to date with friends and colleagues, they are open to a vast network of job opportunities, as well as the ability to contact individuals who may not be readily available to the general public.

LinkedIn shifts away from the globally understood concept of what social media networks are; i.e. Facebook, Twitter, MySpace, and puts more emphasis on networking on a business-professional level. Now keep in mind, LinkedIn is not solely for personal use. Company profiles give LinkedIn users the ability to connect with not just employees of a given business, but with the business itself (granted the company page is usually run by 1 or 2 employees). Nevertheless, sharing your network with businesses and companies that interest you and are in the same industry as yourself, the abundance of informative content supplied never gets old.

LinkedIn is a job recruiter’s utopia. Don’t be surprised to have several recruiters wish to be added to your network. Their sole job is to expand their network mass, and they can be a very useful asset in looking for the last career you will ever search for.

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