Tag Archives: interactivity

The Interactivity of Social Media Marketing

19 Jan

Progressive Media Concepts - Social Media Marketing and Management In a world where Internet is king, questions continue to arise regarding the advantages of using social media as a marketing tool. The view of many is that social media remains a novel idea, with little potential to reach a substantial consumer audience. The overwhelming truth is, however, that social media’s application as a marketing tool for small and large businesses alike is growing nearly exponentially. Companies continue to adopt social media as one of their main marketing tools, and are seeing some incredible results. The advantage of social media in this case is, its innate interactivity.

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