Tag Archives: lifestyle

Driving Sales vs. Building Brand Loyalty Through Social Media

17 Jan

What does your company use social media outlets for? Are you trying to obtain a larger fan base than your competitors in the social sphere, jumping on the band-wagon to keep up, or simply trying to increase your sales? If any of these options are your company’s driving factor to having a social media presence, you are going to have to reevaluate your goals. At the end of the day, we all know the main objective is to produce more money for your business. However, social media should be used in a way that will engage your consumers to a point where they will become loyal to your brand. Brand loyalty is more valuable than any one-time sale you made through a tweet or a promotional blog post.

How could a Facebook page produce this thing called brand loyalty? It all comes down to the content you create for your social media sites. By constantly posting discount information, links to your company sites, or blogs about your product, you are overlooking the most important substance: engagement.

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