Tag Archives: Marketing and Advertising

Social Media Spotlight: GUESS Watches

31 Aug

These days, who has the time to keep track of time? This is precisely why we are proud to introduce a company who is restyling the timepiece industry, one wrist at a time. GUESS Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Their watches are sold in over 100 countries globally to fit the fashion and style of everyone’s need. If you haven’t browsed through their wide selection of watches, you must visit GUESS Watches online today. We had the pleasure of speaking with Tarra Del Chiaro, New Media Specialist for GUESS Watches, about their social media campaign. Here is what she had to say:

What social media platforms do you currently use? Continue reading…

How to Plan a Solid Social Media Campaign in Just a Few Minutes

15 Jul

Goals for Social MediaOkay, so the title was a little fabrication to grab your attention. It worked, just like how a properly designed social media campaign should entice your consumer to engage with your brand. Although there is no easy way to design a social media marketing campaign, we will cover some of the steps needed to be taken when considering what you will need for such an initiative. Planning a campaign takes time, patience and a true understanding of where you want to take your brand.

The first step towards designing a social media plan of attack is understanding your target market. Since your company is already up and running, your target market should already be established. If for some reason a target market has not been decided, it is best that you do that now. Right now. Pause reading this, and come back after you have targeted a demographic.
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Social Media Spotlight: Devan Infiniti

29 Jun

Devan Infiniti LogoIn this week’s edition of our Social Media Spotlight, we would like to present a company located in Fairfield, CT, Devan Infiniti. Automobile dealerships may find social media networks as a valuable tool in gaining customer feedback, as well as informing potential clients of upcoming specials. Devan Infiniti has grown a well-known and credible reputation in Fairfield County while continuing to provide an experience that will last a lifetime to car buyers. We had the pleasure to speak with Rachael Workman, Internet Sales Manager for Devan Infiniti, about their social media efforts.

What social media platforms do you currently use?

R: We use Facebook, Twitter and PR.com for press releases to re-direct traffic from searches to social media. YouTube is a still a consideration at this point. Continue reading…

Social Media Marketing: Still Misunderstood

23 Mar

Progressive Media Concepts - Social Media Marketing and Management It is impossible to ignore how far social media has come over recent years, in terms of how people socialize and network. Nearly 600 million people on planet Earth have a Facebook, and this fact alone shows the presence that social media has established. Chances are extremely high that anyone reading this article right now uses some type of social media on a daily basis. It’s a terrific way to keep track of what your friends and family are up to and interacting with that old friend that you’ve lost touch with. Even though people are well aware of how important social media is, many companies (both large and small) continue to misunderstand how social media can be used as an effective marketing tool.

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