Tag Archives: marketing strategy

Social Media Spotlight: America’s LinkedIn Lady

6 Jul

Progressive Media Concepts, social media marketing, social media managementToday’s Social Media Spotlight proudly presents Carol McManus, America’s LinkedIn Lady. Carol is a marketing and social media consultant for businesses, who offers executive coaching and social media consulting. After leaving an executive corporate position, Carol decided she wanted to start her own business. She started using social media as a way to get known, and after much experimentation with multiple sites, invested her time in LinkedIn. By building relationships and adding value to the conversations in LinkedIn groups, Carol was able to gain significant recognition, and began to hold speaking engagements about her LinkedIn success. Initially, her speaking events were casual, but after noticing that there was a huge ignorance and fear factor associated with using social media platforms, Carol began offering consulting services.

Carol coined the name America’s LinkedIn Lady because her speaking events became weighted towards LinkedIn, so people would refer to her by that name. She decided to brand herself around the LinkedIn platform in order to correlate with her B2B marketing strategy and professional target audience. Although she works with all social media platforms, LinkedIn has greatly helped to differentiate herself from the other social media “experts.” She has even launched her very own product, the LinkedIn System for Success! Here’s an inside look at what Carol has to say about social media for businesses…

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