Tag Archives: networks

Social Media Spotlight: The Collective Clothing Company

8 Jun

Progressive Media Concepts - Social Media MarketingFor today’s Social Media Spotlight, we will be featuring The Collective Clothing Company. Founded by Luke Schulze in 2008, The Collective is a lifestyle brand that sells a variety of apparel. From tank tops to hoodies, the clothing line features original designs, which are all selected by Luke himself. The Collective has used interesting marketing tactics in the past, including a pop up shop on Boston’s famous Newbury Street. We were fortunate enough to speak to Luke about the social media strategy behind his streetwear, skateboard and snowboard focused clothing company. Here’s what he had to say…

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Using Facebook to Help Students

6 Apr

Progressive Media Concepts - Social Media Marketing and Management

If you haven’t heard of Facebook by now, there is a good chance you do not own a computer and live on a farm. Facebook is the fastest and largest growing social network of its era, climbing upwards of 600 million users worldwide in a mere 7 years. These days multi-tasking is a lifestyle, and Facebook inevitably became one of those tasks. School work has been placed on the backburner of society, simmering amongst the youth as they feel being socially interactive and “popular” will benefit their future. One problem teachers may be having is disconnecting students from this addictive site as much as possible to do work assigned for home. Kids will use social media one way or another, whether on their computer or computer-like mobile phones, so why not utilize this dependency for a greater educational well-being?
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