Tag Archives: positive

Social Media Enters the Workplace. A Positive or Negative?

13 May

Progressive Media Concepts - Social Media Marketing and Management Social media in the workplace seems to be controversial at times, as the opposite view points on this matter can be both backed by valid arguments. If you are the CEO, manager or bottom shelf employee working your way up the corporate ladder, chances are you have used social media during work hours. Whether it’s on your phone, tablet or computer, admit it, you at least sneak a few peeks per day on your social networks. But let’s take a deeper look into whether allowing social media for personal use leads to increased or decreased productivity by employees.

Social media was once primarily used for personal social interaction, as there wasn’t much to offer businesses on a marketing standpoint. But over time, these social networks have integrated more and more ways for businesses in a broad range of industries to market their products to consumers. From a business owner’s viewpoint, I can see how using social media to market and engage your consumer is a positive aspect of these social networks. We have steered away from outsourced phone calls and emails that take weeks to get a response and shifted towards direct and sometimes immediate responses. Whether it is a positive or negative remark, comment or question, managers of these social platforms are always connected to these sites thanks to modern technology. Continue reading…

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