Tag Archives: production

Social Media Spotlight: Parker Detchon

3 Aug

ParkersArt Digital ProductionIn the past, our Social Media Spotlight series has shown how companies use social media to market to their consumers in a more efficient way, but what happens when a freelancer needs to pay the bills? This week we are proud to introduce Parker Detchon, a freelance digital filmmaker based in Venice, California. Parker, who for the last 4 years has worked with various clients from VH1, MTV, National Lampoon, Break Media and The Ski Channel to individual clients, like aspiring actors and directors. Parker is, well let’s face it, he is a one man band. His skill set allows him to not only write a script and edit the final product, but also direct the actors and shoot the video. He is what Hollywood would call a “preditor,” a producer, director, and editor. Parker also understands that his work includes not only figuring out the clients’ wants, but what they need. Here’s what Parker had to say:

What social media platforms do you currently use?
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Social Media Spotlight: Jay-O Productions

15 Jun

Jay-O Productions companyOn this week’s installment of Social Media Spotlight, we bring to you Jay-O Productions, a musical production company that creates tempos, tunes and beats for artists to record their lyrics onto. Started in 2008, Jay-O Productions has put out several releases to the public, allowing anyone to listen to their music. They have also posted beat-making videos on their YouTube channel, which is very innovative and gives you a personal feel into the activities of this production company. We had the pleasure to speak with the CEO and Founder of Jay-O Productions, Jason Osborne, about their social media strategies. Here is what he had to say:

What social media platforms do you currently use?

J: I currently use Facebook, Twitter, and YouTube. There is a good chance I have an account on any media outlet that’s popular.

 What value, if any, does social media provide to your business?

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Social Media Enters the Workplace. A Positive or Negative?

13 May

Progressive Media Concepts - Social Media Marketing and Management Social media in the workplace seems to be controversial at times, as the opposite view points on this matter can be both backed by valid arguments. If you are the CEO, manager or bottom shelf employee working your way up the corporate ladder, chances are you have used social media during work hours. Whether it’s on your phone, tablet or computer, admit it, you at least sneak a few peeks per day on your social networks. But let’s take a deeper look into whether allowing social media for personal use leads to increased or decreased productivity by employees.

Social media was once primarily used for personal social interaction, as there wasn’t much to offer businesses on a marketing standpoint. But over time, these social networks have integrated more and more ways for businesses in a broad range of industries to market their products to consumers. From a business owner’s viewpoint, I can see how using social media to market and engage your consumer is a positive aspect of these social networks. We have steered away from outsourced phone calls and emails that take weeks to get a response and shifted towards direct and sometimes immediate responses. Whether it is a positive or negative remark, comment or question, managers of these social platforms are always connected to these sites thanks to modern technology. Continue reading…