Tag Archives: Search Engines

Book Review: Marketing Shortcuts for the Self-Employed

6 Jun

Progressive Media Concepts - Social Media Marketing and Management When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify Your Business, and his new one is essentially an updated version. His first book received such great reviews that John Wiley and Sons, Inc. picked it up and published it. Because Patrick was very down-to-earth, educated in entrepreneurship, and extremely willing to network, I have decided to write a book review for Marketing Shortcuts for the Self-Employed. This book shares valuable information, tricks, and advice for any self-started business.

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6 Ways to Increase Traffic to Your Blog

23 May

Progressive Media Concepts - Social Media Marketing and Management Blogs are a great marketing practice for businesses of all sizes! They allow companies to create a voice and personality online, while engaging their consumers on a different kind of level. Producing original material that is relevant to your current industry is key when starting up a blog for your business. Remember, blogging should not be used as a one-way street for your company to promote products and services, but as a way to show consumers that you care about your industry and would like to supply with them with valuable information. Once you have understood the concept of blogging from a business standpoint, it’s time to get your views up!

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Internet Research Made Easy with Google Alerts

19 Mar

Progressive Media Concepts - Social Media Marketing and Management What’s better then a tool that gives you the ability to “search” the Internet without physically doing it? A tool that will search for you, email you when new information is found, and doesn’t cost a penny. Google Alerts, somewhat similar to subscribing to an RSS feed, will keep its user constantly updated. The difference is with an RSS feed, you are updated about a specific writer. With Google Alerts you will be notified based on the content, not the author. If you have ever been doing research online and feel that you only see the same content no matter how you search a topic, this tool is for you.

Google Alerts will scower the internet at predetermined frequencies given by the user. Three options are available, once a day, once a week or as-it -happens.

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