Tag Archives: search

10 Ways for Businesses to Become Social on Twitter

11 Jul

Progressive Media Concepts, social media marketing, outsource, social media managementDo you currently have a Twitter page for your business? How are you using it for your social media marketing strategy? Do you just post random tweets with links to your company’s website and think that’s all you need to do in order to drive traffic and get followers? Hopefully, that is not the case. When you are using social media for business purposes, it is extremely important to realize the type of communication channel you are marketing your product or service through. You must be interactive with your fans and followers, aka be SOCIAL. Here are the top ten ways to make your business more social on the Twitter platform.

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How to Use Twitter for Business

4 Apr

Progressive Media Concepts - Social Media Marketing and Management So you think you know everything that Twitter can do based on how you use it personally? Sure it’s fun to get involved in trending topics and retweet what celebrities are saying, but do you ever wonder what Twitter can do from a business standpoint? The most common functionalities of Twitter are often overlooked as marketing tools, but luckily, we are willing to share some of our social media knowledge with you.

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The Google Farmer Update Affects Search Engine Results Page

25 Mar

Progressive Media Concepts - Social Media Marketing and Management We have all been the victim of it, searching something in Google and the first 3 results are either a page only filled with ads, or an article with a kindergarten reading level. It’s a shame that in the past, companies and writers have been outranked, not because their content wasn’t superior, but merely due to lack of website size compared to these “farms.” The algorithm update implemented by Google, dubbed the “Farmer Update,” has finally put an end to being out-ranked by garbage.

Now there may be a lot of confusion around what a content farm is. To explain it as simple as possible, I will take an excerpt from Bill Parlaman over at Radical Marketing Solutions,

“A content farm is a website that generates tons of content to meet high volumes of search requests.  Because these sites are so huge they tend to appear very high in the search engines.  Therefore these sites get a ton of traffic and make a killing through ad revenues. The problem is much of the content published is not very good. In the SEO world this is called “thin content”.”
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Internet Research Made Easy with Google Alerts

19 Mar

Progressive Media Concepts - Social Media Marketing and Management What’s better then a tool that gives you the ability to “search” the Internet without physically doing it? A tool that will search for you, email you when new information is found, and doesn’t cost a penny. Google Alerts, somewhat similar to subscribing to an RSS feed, will keep its user constantly updated. The difference is with an RSS feed, you are updated about a specific writer. With Google Alerts you will be notified based on the content, not the author. If you have ever been doing research online and feel that you only see the same content no matter how you search a topic, this tool is for you.

Google Alerts will scower the internet at predetermined frequencies given by the user. Three options are available, once a day, once a week or as-it -happens.

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