Tag Archives: Service

Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?

25 Jul

social media marketing, social media managementDo you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.

How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?

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Social Media Spotlight: SteelVault Data Centers

4 May

Progressive Media Concepts - Social Media Marketing and Management This week on our Social Media Spotlight, we present SteelVault Data Centers. Launched in August of 2009, SteelVault is an IT Infrastructure Hosting company based out of New York City with Data Centers throughout New England.  Their drive and passion for the IT industry has caused them to seek out venues to differentiate themselves in an industry that is “overly crowded with bland data center marketing and appeal.” We had the opportunity to speak with Timothy Wahba, Co-Founder of Steel Vault, and here is what he had to say.

What social media platforms do you currently use?

T: LinkedIn, Facebook and Twitter.

Our company has just begun to incorporate social media actively. Ironically, for a tech-oriented company comprised of the social media generation, we are late to enter. Continue reading…